Keystone Cross Media
By Telmar Group Inc.
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Telmar's Keystone Cross Media™ helps media and marketing professionals create better advertising plans on the go. Users have access to stored demographics or can input their own consumer markets, audience and cost data and use them to generate comprehensive media plans. Keystone then uses Telmar’s exclusive methodologies and algorithms to convert audience and schedule preferences into reach and frequency estimates for every medium in an ad schedule. Keystone also weighs the impact of a user’s message and media vehicle type and demonstrates the results of switching money or advertisements from one medium to another.
With Keystone Cross Media, users are able to:
- Analyze cross-media or single-media schedule delivery.
- Optimize media plans by setting reach, frequency and expenditure goals.
- Deliver reports with tables and graphics for individual and mixed media plans.
- Export and email Keystone reports.
- View and edit media plans on Apple Watch.
Telmar Group, Inc. is a leading global supplier of advertising and media information software and services. Its 15,000 users in 85 countries include many of the world’s leading advertisers, ad agencies, broadcasters, and digital and print publishers.
For advertisers and ad agencies, Telmar provides software for survey and data analysis and integration, media planning and optimization, revenue management and more. For publishers, broadcasters and outdoor operators, Telmar helps collect, store and manage media research for media planning, media sales, revenue management and optimization. Telmar is headquartered in New York and has offices around the world.
What's New in Version 2.0
- Expanded media types, including new TV daypart options.
- Expanded target population estimates now including US and Canada.
- Chinese language support in iPhone App.
- Apple Watch support.
- Various other feature and UI enhancements.
- Category: Business
- Updated: Jul 29, 2015
- Version: 2.0
- Size: 55.4 MB
- Apple Watch: Yes
- Languages: English, Simplified Chinese
- Seller: Telmar Group Inc.
- © 2015 Telmar Group, Inc.
Compatibility: Requires iOS 8.2 or later. Compatible with iPhone, iPad, and iPod touch.
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