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By Digital Advertising Alliance

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Control interest-based advertising on apps on your mobile device.

AppChoices gives you transparency with more than 30 participating companies (and counting), and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? The companies in AppChoices give you choices about whether you receive this type of advertising, as well as other DAA-covered uses of cross-app data collected over time and across different, unaffiliated apps. To opt out with a particular company, simply set the switch next to the company’s logo from green (on) to white (off). AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

AppChoices ahora también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting

What's New in Version 1.2

- Optional notifications
- Bug fixes and usability improvements


iPhone Screenshot 1
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Customer Reviews


Initial setup was sort of ok. I had to remove install and reinstall but the page would not respond. Everything I selected was white and processed now it is all green and I cannot redo the list over again. The explanations to use app is inadequate with details. I want to know if I did it right because 125 was not completed.

Echoing everyone else... it is useless.

Just to echo everyone else... this app is completely useless. Just use the iOS "limit ad tracking" feature in settings > privacy > advertising > limit ad tracking.


Kept prompting me to switch off limit ad tracking in settings -- did that, closed and then opened app 3 times but still got the message. Does nothing at all

View in iTunes
This app is designed for both iPhone and iPad
  • Free
  • Category: Utilities
  • Updated:
  • Version: 1.2
  • Size: 2.3 MB
  • Languages: English, Spanish
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
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