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By Digital Advertising Alliance

This app is only available on the App Store for iOS devices.


Control interest-based advertising on apps on your mobile device.

AppChoices gives you transparency with more than 30 participating companies (and counting), and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out with a particular company, simply set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

AppChoices ahora también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting
V 1.3.2

What's New in Version 1.3.2

Bug Fixes
Updated Translation


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Customer Reviews

I guess not many people actually READ anymore

I rely pretty heavily on reviews for apps in my browsing and shopping on the App Store but if I went by was the star ratings alone I would get things wrong too often. Taking the time to actually read through the reviews for this app, I noticed that people give me a negative reviews are complaining that he does not do something it does not even advertise/claim that it will do. This app is designed to opt you out of receiving personalized ads. NOT block ads all together. So far it does seem to do a fair job at killing the personalization of ads that I see. It used to be that I could browse/shop for a particular item in one app like eBay and then use my web browser and see an ad pop up for the exact item I viewed elsewhere. I was even seeing adds related to subjects I had previously browsed online in private mode popping up everywhere no matter how many times I went to add settings and opted out which was extremely frustrating for me. So far I am seeing improvement although it does take some time for some settings to update.

Cannot use :(

When I downloaded the app I ran the program, I clicked the "select all" button and nothing happened. I tried to uninstall 2 apps manually and nothing happened when I clicked the opt out button for them either??? This app is totally worthless and being deleted from my phone, save yourself the time!

Does what it says!

Select all does exactly what it says. It opts you out of all.

View in iTunes
This app is designed for both iPhone and iPad
  • Free
  • Category: Utilities
  • Updated:
  • Version: 1.3.2
  • Size: 4.0 MB
  • Languages: English, French, Spanish
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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