Control interest-based advertising on apps on your mobile device.

AppChoices gives you transparency with more than 30 participating companies (and counting), and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out with a particular company, simply set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

AppChoices ahora también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting
V 1.3.2

What's New

Version 1.3.4

Bug Fixes. New Translations.

Ratings and Reviews

2.6 out of 5

34 Ratings

34 Ratings

I guess not many people actually READ anymore

Nathan Ligon

I rely pretty heavily on reviews for apps in my browsing and shopping on the App Store but if I went by was the star ratings alone I would get things wrong too often. Taking the time to actually read through the reviews for this app, I noticed that people give me a negative reviews are complaining that he does not do something it does not even advertise/claim that it will do. This app is designed to opt you out of receiving personalized ads. NOT block ads all together. So far it does seem to do a fair job at killing the personalization of ads that I see. It used to be that I could browse/shop for a particular item in one app like eBay and then use my web browser and see an ad pop up for the exact item I viewed elsewhere. I was even seeing adds related to subjects I had previously browsed online in private mode popping up everywhere no matter how many times I went to add settings and opted out which was extremely frustrating for me. So far I am seeing improvement although it does take some time for some settings to update.

Opt out button doesn’t work. Seems useless


So, I read the reviews, positive ones said you need to read the app and it tells you how it works and what it does. However when you view the list of ad companies, and try and follow the instructions to opt out, the opt out button doesn’t work. It just does nothing. Same goes for the select all button, nothing. It’s basically an info app at this point. I mean, I'm an app developer and so I don’t typically have issues figuring out how an app is supposed to work, this one just seems broken. Am I missing something? Is it only broken on some iPhones?

This app works, if you can read


If your a “Select All” or “Off” selections are not working you may have Limit Ad Tracking enabled on your device.

Go to Settings > Privacy > Advertising then turn off Limit Ad Tracking and return to the app.


Committee for Digital Advertising and Marketing Accountability
3.4 MB
Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.
English, French, Spanish
Age Rating
Rated 4+
© 2017 Digital Advertising Alliance


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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