iPhone Screenshots


Attaboy! is an all new app from Duke University's Center for Behavioral Economics.

Designed by acclaimed psychologist and behavioral economist Dan Ariely, At a boy! is always there for you with a fresh compliment to lift your spirits! Rate the compliments you like (and the ones you don't) so that At a boy! displays only the messages that make you feel great!

All compliments in At a boy! are generated by other At a boy! users. If you want to submit your own compliment, simply tap the pen button at the top of the app and submit your own, knowing that thousands of At a boy! users out there will have a better day!


What’s New

Version 3.1

- UI tweaks.

Ratings and Reviews

1.0 out of 5
2 Ratings

2 Ratings

plsbeidbevejpsnscujjj6655 ,

Stopped working

As the other reviews say, the app is sexist, but it also completely stopped working recently. I no longer have the notifications appear at all as they did before and my details keep disappearing from the settings... It was a very nice idea, but executed extremely poorly.

really146 ,


When you set the gender as male, the compliments are all about leadership style, intelligence, etc. switch they gender to female and it’s all about physical appearance and looking hot. It’s 2018 folks!

suzrich64 ,

At a Boy

Delightful!! You begin by getting a compliment, so it starts out happy. This makes you think positive thoughts which you can submit to the site.
You can submit by tapping the pen in the upper right corner. This makes you think positive thoughts to submit to the site. Each submission gives you a positive stroke which causes you to think more positive thoughts and begins a wonderful feedback loop. So good for the soul to create a joyful heart. Thank you


Ariely Family, LLC
12.5 MB

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© Dan Ariely


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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