Better is a privacy tool for Safari that protects you from trackers and privacy-eroding ads on the web.
Make your web experience safer, lighter, and faster in Safari on iPhone and iPad.
How is Better different?
• Blocks tracking scripts, tracking pixels, and behavioural advertising.
• Uses our unique, hand-curated, and open tracker database based on our own web crawls. Browse the encyclopaedia-like tracker entries on our web site if you fancy learning more.
• We identify and block the most prevalent trackers. This makes Better’s block list lightweight and effective.
• We base our blocking decisions on the principles of the Ethical Design Manifesto (https://ind.ie/ethical-design).
• Developed and curated by Ind.ie – that’s Laura and Aral – a tiny two-person-and-one-husky not-for-profit striving for social justice in the digital age.
• Open, transparent, and free as in freedom.
• Improves the readability of popular web sites.
• Spotlights the worst offenders… Did you know that the worst site we found on the web had 172 trackers? Better blocks them all and makes that site 4× lighter and 15.8× faster!
• Blocks blocker blockers (try saying that quickly a few times!) Whenever we can, we try to protect you from sites that try to put you at risk by forcing you to turn off your privacy tools.
• Exceptions enable you to turn Better off for sites that don’t play well with Better. Easily contact us about those sites so we can fix the experience for everyone.
5 star App Store reviews from around the world:
• “Best blocker I've tried yet: Clear and straight forward business model plus actually works. Feel safe blocking trackers and knowing the developers won't sell you out. Can't beat that.” (USA)
• “This app does everything it promises to do and sets a new gold standard in content blockers.” (Belgium)
• “This piece of software is just THE most essential thing to stay sane on today’s world wide web.” (Germany)
• “Thanks for such an incredibly simple app to make the web just that bit better!” (UK)
• “I love better, I use it on my phone and I’m very happy to see it on the Mac!” (Germany)
• “Use it and see how your browsing changes: considering how vastly different my browsing experience is now on my iPhone I shudder to think of how much data has been gathered about me. Also, pages load significantly faster now. All in all it's a great app. You don't need to understand it, you just need to download it and run it.” (South Africa)
• “Does exactly what it advertises, constantly updated, and I really support the mission of this company.” (USA)
• “Fantastic blocker with a rational, ethical approach to privacy and monetization in this digital age.” (USA)
• “Honest privacy: Thanks for defending the public against surveillance capitalism!” (USA)
• “Buying this not only benefits you, it actively supports the ethos of internet privacy.” (USA)
• “Fantastic: The best adblocker I have tried.” (USA)
• “Best Adblocker out there: Unobtrusive. Works fast & reliable” (Germany)
• “It just works!” (Germany)
• “Fantastic blocker: This is definitely the best iOS app for ads, content & tracker blocking!” (Bulgaria)
• “A fantastic approach to ad blocking & preservation of user privacy” (Australia)
• “Thanks to these two brave people who made this app. It gives me at least some peace of mind about the nasty surveillance practises of the big tech companies.” (Netherlands)
• “Better web: Fixes so many sites without you even noticing it.” (Finland)
• “Best ad & tracking blocker-type app I've used on the appstore!” (Norway)
• “Great blocker: I do not see as many ads anymore, my phone runs much faster, and I am consuming less data than I was before.” (Canada)
• “It's good to see such nice people stand up to tracking and malvertising. This app does everything it promises to do and sets a new gold standard in content blockers. Spend a few bucks to take back the web from disrespectful business models. You won't regret it.” (Belgium)
• Simpler yet just as effective.
• iOS 12 support.
Ratings and Reviews
Better is super easy to use, and offers a lot of insight to online privacy if you don’t know much about the issue. Websites definitely load faster while using it, and the peace of mind that I won’t be tracked everywhere is really nice.
If you want more privacy online, Better is a must-have!
This one actually works
The first one I tried seemed to be the favorite of the App Store. Yet it didn’t block the most obnoxious ads that hijack your phone. The “free iPhone” full screen type. So far, I have yet to see one with this blocker.
Best ad blocker done by Ethical People
This is the best ad blocker you can get. The people doing that Apps are renowned for protecting and caring about privacy. Can’t go wrong.
On the other side, some famous ad blockers are owned by ad companies, so think twice...
With Family Sharing set up, up to six family members can use this app.