Better is a privacy tool for Safari that protects you from trackers and privacy-eroding ads on the web.
Make your web experience safer, lighter, and faster in Safari on iPhone, iPad, and Mac.
How is Better different?
• Blocks tracking scripts, tracking pixels, and behavioural advertising.
• Unique, open tracker database with informative, encyclopaedia-like entries based on our own web crawls. We identify and block the most prevalent trackers based on the principles of the Ethical Design Manifesto (https://ind.ie/ethical-design). This makes Better’s block list lightweight and effective.
• Developed and curated by Ind.ie – that’s Laura and Aral – a tiny two-person-and-one-husky not-for-profit striving for social justice in the digital age.
• Open, transparent, and free as in freedom… anyone can help make Better even better.
• Improves the readability of popular web sites.
• Spotlights the worst offenders… Did you know that the worst site we found on the web had 172 trackers? Better blocks them all and makes that site 4× lighter and 15.8× faster!
• Blocks blocker blockers (try saying that quickly a few times!) Whenever we can, we try to protect you from sites that try to put you at risk by forcing you to turn off your privacy tools.
• Exceptions enable you to turn Better off for sites that don’t play well with Better. Easily contact us about those sites so we can fix the experience for everyone.
5 star App Store reviews from around the world:
• “Best blocker I've tried yet: Clear and straight forward business model plus actually works. Feel safe blocking trackers and knowing the developers won't sell you out. Can't beat that.” (USA)
• “This app does everything it promises to do and sets a new gold standard in content blockers.” (Belgium)
• “This piece of software is just THE most essential thing to stay sane on today’s world wide web.” (Germany)
• “Thanks for such an incredibly simple app to make the web just that bit better!” (UK)
• “I love better, I use it on my phone and I’m very happy to see it on the Mac!” (Germany)
• “Use it and see how your browsing changes: considering how vastly different my browsing experience is now on my iPhone I shudder to think of how much data has been gathered about me. Also, pages load significantly faster now. All in all it's a great app. You don't need to understand it, you just need to download it and run it.” (South Africa)
• “Does exactly what it advertises, constantly updated, and I really support the mission of this company.” (USA)
• “Fantastic blocker with a rational, ethical approach to privacy and monetization in this digital age.” (USA)
• “Honest privacy: Thanks for defending the public against surveillance capitalism!” (USA)
• “Buying this not only benefits you, it actively supports the ethos of internet privacy.” (USA)
• “Fantastic: The best adblocker I have tried.” (USA)
• “Best Adblocker out there: Unobtrusive. Works fast & reliable” (Germany)
• “It just works!” (Germany)
• “Fantastic blocker: This is definitely the best iOS app for ads, content & tracker blocking!” (Bulgaria)
• “A fantastic approach to ad blocking & preservation of user privacy” (Australia)
• “Thanks to these two brave people who made this app. It gives me at least some peace of mind about the nasty surveillance practises of the big tech companies.” (Netherlands)
• “Better web: Fixes so many sites without you even noticing it.” (Finland)
• “Best ad & tracking blocker-type app I've used on the appstore!” (Norway)
• “Great blocker: I do not see as many ads anymore, my phone runs much faster, and I am consuming less data than I was before.” (Canada)
• “It's good to see such nice people stand up to tracking and malvertising. This app does everything it promises to do and sets a new gold standard in content blockers. Spend a few bucks to take back the web from disrespectful business models. You won't regret it.” (Belgium)
iOS 11 support. Bug fixes.
Ratings and Reviews
Best content blocker for privacy and speed
Of all the content blockers out there claiming to increase browsing speed by 4x or so, this is the only one I’ve found that delivers. It is also a rarity to run into a site that is broken while using this, which is something I cannot say about blockers that try to do more than just protect my privacy.
Better is super easy to use, and offers a lot of insight to online privacy if you don’t know much about the issue. Websites definitely load faster while using it, and the peace of mind that I won’t be tracked everywhere is really nice.
If you want more privacy online, Better is a must-have!
This one actually works
The first one I tried seemed to be the favorite of the App Store. Yet it didn’t block the most obnoxious ads that hijack your phone. The “free iPhone” full screen type. So far, I have yet to see one with this blocker.
- Article 12
- 46.6 MB
- Requires iOS 9.1 or later. Compatible with iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPad Air, iPad Air Wi-Fi + Cellular, iPad mini 2, iPad mini 2 Wi-Fi + Cellular, iPad Air 2, iPad Air 2 Wi-Fi + Cellular, iPad mini 3, iPad mini 3 Wi-Fi + Cellular, iPad mini 4, iPad mini 4 Wi-Fi + Cellular, 12.9-inch iPad Pro, 12.9-inch iPad Pro Wi-Fi + Cellular, 9.7-inch iPad Pro, 9.7-inch iPad Pro Wi-Fi + Cellular, iPad (5th generation), iPad Wi-Fi + Cellular (5th generation), 12.9-inch iPad Pro (2nd generation), 12.9-inch iPad Pro Wi‑Fi + Cellular (2nd generation), 10.5-inch iPad Pro, 10.5-inch iPad Pro Wi‑Fi + Cellular, iPad (6th generation), iPad Wi-Fi + Cellular (6th generation), and iPod touch (6th generation).
- Age Rating
- Rated 4+
- © 2015-2017 Article 12
With Family Sharing set up, up to six family members can use this app.