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Featured by Apple in iTunes Store
"New & Noteworthy" Section!

--Checkout the new, "Habits 2 Goals" Podcast! A Top "Health" & "Self-Help" Podcast as ranked by iTunes!

"What's not to love about this time-proven technique to enhance productivity through complete focus!" Eric B.

"Who would have thought - those painful tasks/Frogs could be this fun? When the Frog swallows the task it's so entertaining!"
" Gretchen G.

Based upon Brian Tracy's international best-selling book and procrastination killer, Eat That Frog!

The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning. You must develop the routine of "Eating Your Frog" before you do anything else, and without taking too much time to think about it.

The Truth About Frogs
Mark Twain once said that if the first thing you do each morning is eat a live frog, you can go through the day with the satisfaction of knowing that it’s probably the worst thing you'll have to do all day long.

Your "frog" is your biggest, most important task. It's the one you are most likely to procrastinate on, even dread. Yet, it is also the one task that can have the greatest positive impact on your life and create positive results immediately.

With that in mind, "Eat That Frog,” the iPhone app, has been specifically designed and developed to ensure that your biggest priorities are handled with the urgency and focus required to make you most effective in your business and personal life.

Each day, you'll be impressed with the momentum created from tackling your most difficult tasks, and at the end of each week and month, you'll be amazed to see just how much you've completed!

Why use Eat That Frog?
There is no denying that it is our ability to focus on priorities and manage our time effectively which separates the high-achievers.

To that end, Eat That Frog! helps you to quickly establish and track your most important and impactful tasks throughout the each day.

You can create as many tasks/Frogs as you like. However, there is a catch, you can only ACTIVATE ONE FROG AT A TIME.

NOTE: This is NOT a ToDo app - it's a procrastination killer that enables pure focus. Find out why this is the methodology used by the most productive people in the world.

Learn more at www.briantracy.com

- Establish as many custom Tasks/Frogs as you like!
- Track your daily Frog and add required steps to keep you on target
- Establish estimated completion dates for each Frog!
- Easy to understand and clean user interface
- Motivate! Upon setup or each Frog task item, you get to write WHY you must complete the task
- Track each Frog over multiple days if necessary
- Chart both completion percentages and status
- Email chart data!
- Select up to four unique Frog ribbits
- Includes Badge reminder!

"Eat That Frog! is simple, creative, fun to use and most importantly effective."
Chelsea S.

Find other leading personal development apps from Equilibrium Enterprises: The Habit Factor®, Bucket List Pro, Virtues & Noble Paths

What's New

Version 1.6.1

ios8 enhancements
push notification

Ratings and Reviews

O'Vera ,


I love this app! I'm not experiencing any of the issues the other reviewers had using previous version -- the program runs smoothly and doesn't glitch. It's quite addictive to put in new frogs and then click "complete"; plus, suddenly I'm a lot more productive and less angry with myself. Thanks!!

ProRower ,

Not Like his book

Complete waste of money. It would seem like the app would mirror his book of the same title. It's does NOT. The description doesn't give accurate information about this app. Too bad I bought this app. It's useless to me.

Kattys Badger ,

Very Disappointed

I purchased this app with high hopes. I like Brian Tracy's idea of completing your most difficult task ( eat the frog) and you are already on your way to having a productive day. I think this app is wonderful for this purpose if it actually worked. I have been able to enter a task and activate it. Beyond that application is very buggy. If you open up the tracking screen the font is garbled and illegible. if you go to the settings window that entire screen is blank and there's no way to adjust any settings. More disconcerting is if you enter in an item and don't activate it there is no way to view that item or a way to activated later.

The concept behind all of the applications from Equilibrium Enterprises are excellent ideas in concept. I use the Habit Factor application which is currently working but is not the most intuitive iPhone app I've ever used. I'm just disappointed that these apps that have so much potential would only have to function to be very valuable. On that note the Habit Factor works but if the developer is not going to put the time in Brian Tracy's Eat That Frog to have this app function properly they should not continue to sell it.

Even more disappointing is I am unable to find any place on the developer's website to actually contact them for support. Extremely disappointing,


Equilibrium Enterprises, Inc
3.9 MB
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© 2009-2014, Equilibrium Enterprises, Inc.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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