By Comcast Spotlight
Open iTunes to buy and download apps.
Welcome to the latest version of Comcast Spotlight’s app. The app has new tools and features that can teach you how our advertising solutions can help you reach your target consumers.
Tour Multi-Screen Products:
Discover how Comcast Spotlight’s multi-screen solutions integrate television and digital, allowing you to reach consumers in a more engaging and impactful way. Check out this section to learn more about our solutions, including Video on Demand, Request for Information, i-Guide, Remind Record, Video Pre-Roll and In-Banner Video, and how advertisers can customize these powerful tools to engage with viewers, generate leads, drive sales and traffic for their businesses.
From general entertainment to music, sports and news, Comcast Spotlight has more than 40 demographically targeted networks that advertisers can use to connect with customers. We created this great tool to show you what TV & online networks will help you reach your target demographic and during what times of the day.
Improve Your Media Plan:
This section teaches local businesses and media buyers how media plans can be optimized to meet their objectives and gives them the option to see how budget increases can have an even greater impact.
Reach Sports Fans:
Comcast Spotlight delivers every major sport across our cable networks, giving advertisers multiple ways to reach sports fans. With more games, more teams and more live sports action than any other media outlet, we provide the resources businesses need to make strategic and profitable marketing decisions. Check out this section to learn what your target audience is watching and the wide range of programming and networks available to help you reach them.
See our Success:
With the increase in audience fragmentation, it’s important to reach customers wherever they consume media. This section highlights the success of our multi-screen clients and shows how local businesses benefited from successful multi-screen campaigns.
Discover our Markets:
Comcast Spotlight reaches roughly 35 million homes and dozens of interconnects in top markets. We have presence in 8 of the top 10 DMAs and 19 of the top 25 DMAs. Use this section to learn about our markets and I+, which gives advertisers even greater reach through our satellite and telco affiliates.
Advanced Media Solutions:
Check out this section to learn more about Comcast Media 360, a business unit of Comcast Spotlight that partners with innovative brands in the design and delivery of media campaigns that leverage addressability, interactivity and learning across the full portfolio of Comcast’s media assets – TV, digital, video on demand and mobile/tablet platforms.
Check out the Video Library and Take Five sections for other great takeaways and learn more about trends impacting our industry.
Celebrate our Milestones:
2014 marked a decade of innovation, leadership, change, progress, growth and transformation for Comcast Spotlight. Learn more about our evolution since 2014.
Connect with Us:
Keep up with the latest conversations on advertising news and trends around the web by following us on Twitter, LinkedIn, Facebook, Google+, YouTube and our blog, In Focus.
As you navigate around the app, look for the red stars to save products and networks for later. You can access this list under your saved items and even send it to an account executive to learn more.
Use this form to contact a Comcast Spotlight Account Executive so you can learn more about any of our advertising solutions.
What's New in Version 6.2.1
Reach Car Buyers – Video advertising is the most powerful way to capture car shoppers’ attention and generate awareness. . Check out this section to learn how Comcast Spotlight can help you reach consumers most likely to buy from your dealership through targeted TV and digital advertising in your primary market area.
Improve Your Media Plan – Whether your goal is to increase the reach or frequency of your advertising, this newly improved section will show you how you can stretch your marketing dollar further by optimizing the mix of networks and dayparts for a more effective and efficient media plan.
Tour Multi-Screen Products – Discover more of Comcast Spotlight’s multi-screen solutions that integrate television and digital, allowing you to reach consumers in a more engaging and impactful way.