iPad Screenshots

Description

Commercial Capability Assessment tool identifies concrete areas of improvement in marketing and sales capabilities through peer and industry best practice comparison. This highly interactive app helps clients assess performance on key drivers of marketing and sales capabilities, including consumer insights, brand and product management, innovation, marketing communication, pricing, channel management, sales and account management, sales support and more. You must obtain access to utilize the McKinsey Commercial Capability Assessment Tool. You can obtain access by contacting CCAT@mckinsey.com.

What's New

Version 1.1

-Minor Bug Fixes

Information

Seller
McKinsey & Company, Inc.
Size
3 MB
Category
Business
Compatibility
Requires iOS 7.0 or later. Compatible with iPad.
Languages
English
Age Rating
Rated 4+
Copyright
© McKinsey & Company
Price
Free

Supports

  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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