Concepts is the award-winning, advanced sketching and design app for professional creators. With our infinite canvas and organic brushes, fluid and responsive vector drawing engine, and intuitive precision tools, your design experience has never felt so natural. Whether you’re an architect, product designer, illustrator or visual thinker, you can explore, iterate and share your designs anywhere you go.

- Infinite canvas and movable menus for a comfortable, focus-driven drawing workflow.
- Sketch with fluid pens or CAD-like wires, traditional-style pencils, markers and live-blending watercolor with COPIC or custom color sets.
- Mix and drag colors into your own palettes to preserve tone and mood, or reference colors from images with our new vector color picker.
- Select and adjust every stroke you’ve drawn for ultimate drawing control and easy iterations.
- Our precision shape guides, snap and measurement tools respond to real-world scale and do the math for you.
- Enjoy infinite, adjustable Layers, with a Focus Mode for quick reference and touchup.
- Create, organize and share custom object libraries for use in multiple projects, synced free across devices.
- Choose from a variety of powerful exports in standard or vector formats like High-res PNG, SVG, DXF (CAD) or PSD with a connected Adobe CC account. Share with your colleagues or bridge with other apps for further development.
- Optimized for Drag & Drop, and fine-tuned to work seamlessly with Apple Pencil on iPads including 120Hz ProMotion rendering.

Concepts is used by top designers at Apple, Disney, Playstation, Philips, HP, Unity, Illumination Entertainment, and many more.

- "I use Concepts more than any other tool. I absolutely love it. The natural, fluid, vector-based workflow is so easy to use, but incredibly powerful. The technology never gets in the way of creativity. The fast and clean user experience makes it a joy to use.” - Yarrow Cheney, production designer, film director

- "The Concepts app has not changed what I do, just transformed how I do it. It offers me the power, flexibility and adaptability of technology with all the sensitivity and immediacy of traditional hand drawing. In short, it is an app that I now cannot imagine being without, and the only time I've experienced something that betters pen and paper.” - Ewen Miller, head of Calderpeel Architects

- “I use it just for everything. Drawing, making notes, brainstorming, PDF markup, wireframing, design — EVERYTHING. And it delivers.” - natanaeldekross

Start sketching with our solid, free sketching package. Enjoy beautiful tools, COPIC colors, five layers, our infinite canvas and JPG exports.

Upgrade to the Essentials, designed specifically for professionals. Gain the powerful ability to select and adjust your strokes after you’ve drawn them, create custom brushes, use our precision shape guides and shape objects, and export PNG, PSD, SVG, DXF and CONCEPT native file formats.

Get just what you need A-la-Carte, like brush packs, royalty-free, vector object libraries, Make Your Own Objects (use them as Stickers in iMessage) and deep PDF integration.

Or subscribe monthly or yearly and gain access to every library and feature in app, plus our new Team services for quick collaboration: secure live sharing of libraries, palettes and all future libraries + content.

If you opt to subscribe to Concepts Everything monthly or yearly, payment will be charged to your iTunes Account at time of purchase. Your plan will renew automatically at the price shown above within 24 hours of the end of the billing period, unless turned off beforehand. You can cancel or make changes anytime in your iTunes Account settings.

We're dedicated to quality and update often. If you get stuck, chat with us in-app, pencil a note to, or find us anywhere with @ConceptsApp.

COPIC is the trademark of Too Corporation. Special thanks to Lasse Pekkala, Osama Elfar and Mimochai for cover art!

What's New

Version 5.1

No more limits. Be more playful, or precise. Stick to the basics or sketch a new universe. Create, customize, and share your own brushes.

On a basic level, our new brush system allows you to:

- Use your own custom (PNG) shapes and textures to create awesomely flexible brushes that reflect your style and add dimension to your work.
- Choose between a traditional “stamp”-based stroke that creates discrete stamps as you draw and a “reveal” type that uses the stamp to unmask a background texture (grain).
- Adjust _spacing_ (how far apart stamps are from each other), _rotation_ (whether the stamp follows your drawing path or stays static, or how far each stamp rotates from the previous one), and _scatter_ (how far away from the center line stamps deviate), plus a variable degree of randomness to each one.
- Customize the brush name and icon (boring, but important).
- Share brushes or packs with other people (account + team sharing required).

There are a few advanced features we think you’ll appreciate:

- Tune the pressure curve, tilt, and velocity variance _of individual properties_ to your input device and preference. That means ink can react to pressure, or pens that streak as you go faster, or any combination you dream up.
- Add up to nine (9) different stamps to a single stroke. In our testing, this randomness really enhances the quality of the brushes, and it’s something that’s not possible in other, more expensive programs. Our lovely pencils use this already, and you can imagine how sprays or particle brushes might improve with a tiny bit of chaos...
- Assign your brush to draw in a specific layer automatically (when using Automatic Layering).

Remember, despite the appearance these brushes are vector-based, so you can tweak and shape and manipulate anything you draw with them, anytime.

Check out our tutorials on YouTube/Medium for more info.

If you use the Basic (free) version of Concepts, you’ll continue to get our full, updated basic kit for free (new pressure-sensitive pen!). Upgrade to the Essentials (Pro Pack) to make your own brushes. We’ve also made a number of our own brush sets available for purchase separately, and if you’ve subscribed (thank you) they’re all included.

Your strokes now smooth as you draw them, and adjusting smoothness after-the-fact should feel a bit… smoother. Go ahead, try some lettering. Or straight lines at 100%. Smooth, right?

The more you create, the more you have. And that deserves some attention.

- SECTIONS are here to separate drawings within a project. If you’re presenting to a group / client you may want your Finals displayed while your WIPs are hidden, or you may prefer to see drawings grouped by date or by function. It’s all possible -- collapse them, move them, rename them... enjoy them.
- PINCH TO ZOOM and see more of your drawings at once. iPads can display anywhere from one to ten columns at once, and iPhones can show up to five. This helps you find things quickly but is also a handy way of presenting -- just expand your drawings to a single column and scroll down with a singular focus.
- MULTI-SELECT DRAWINGS to more easily manage them in the gallery (iOS 11 style, tap+hold+drag one drawing then tap other drawings with another finger to add them to your selection) and drag them just about anywhere. (Even the Files app for quick backup!)

As you can see, this is another massive update and, as it’s our first iteration of Custom Brushes, we’d love your feedback - drop an email to or find us on social @ConceptsApp. If you’re feeling especially generous, leave a nice 5-star review in the App Store and let us know!

If you’re wondering when we’ll get back to more precision features, those are next. :)

Happy creating,

The Concepts Team @ TopHatch

Ratings and Reviews

4.7 out of 5

4.1K Ratings

4.1K Ratings

Editors’ Notes

Turn your ideas into vectors on the go.

Love it


I started using this app 1 day before the release of version 5. I made this sprawling and complex drawing of a customer journey map to map out the design of a brand new feature we’re working on for our app. I found the version 4 UI highly functional but felt it was really complicated and busy. I was only using the free version, since that was fulfilling my needs.

That all changed with version 5. Version 5 introduces an all-new UI (and payment structure) which massively simplifies the controls while drawing, and lets you hide and show different panels if they’re in the way (the Layers button for example). I’m still confused about how the color palates work, so I’m using the “Recent” color palate and that’s doing the job. This tool feels indispensable to me now. That infinite canvas is amazing, and the sketch tools and features feel like a super expensive piece of drawing software at a fraction of the price.

My favorite feature, and why it’s awesome for drawing journey maps and wireframes for designing apps, is Concepts’ infinitely-sized canvas. It’s like the biggest whiteboard ever and you can just keep going and going. Making super long journey map type of work is nearly impossible on fixed page size drawing apps, so this is truly revolutionary for me.

The Best App for Apple Pencil Optimization I've Used.


This is a great app, with the purchased Pro Pack I found it to be very useful. The quality of the pencil shading and line making is first class. The app also has an easy to follow, and creativity based user interface, with a good mix of Photoshop like settings, and artist based ones too. I really enjoy drawing technical diagrams, and maps and this app was perfectly suited for it. I don't know what a name for it is, but a great tool is the auto line straightener. The only reason I've given this a 4 star rating is personal, I would really like to see a tool for drawing parallels/perpendiculars. I would also like more zoom capability, and photo import improvements. This app is consistently updated which is really nice, and each app update typically brings more and more functionality. I would recommend this to anyone looking for a more "precision" based artists suite, however it is still a good option for casual usage. Cheers to the developers, and I can't wait to see what they have in the pipes.

In-App Purchases


For serious creativity


Storyboarding Pack

Get your story right with draggable objects


PDF Essentials

Sketch, Measure and Sign PDFs


10 Object Packs

Save when you buy more



TopHatch, Inc.
110.6 MB
Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.
English, Finnish, French, German, Italian, Japanese, Korean, Portuguese, Russian, Simplified Chinese, Spanish, Traditional Chinese
Age Rating
Rated 4+
© TopHatch, Inc.
In-App Purchases
  1. Essentials $9.99
  2. PDF Essentials $4.99
  3. Essentials (iPhone Only) $4.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

More By This Developer

You May Also Like