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How can your business assure customer value and long-term loyalty? Try the Customer Value Management (CVM) Self-Assessment Health Check and get a tailored report within 10 minutes with the CVM Diagnostic App.

If you're a Business Manager, Marketing Executive or Marketing Consultant... you'll love this!

If you want to become a leader in CVM, download CVM App today!

CVM is a cheat sheet to get ahead of your colleagues and become your own businesses’ CVM guru.

Do you want to benchmark your sales and marketing processes against best practices?

How can you make your business more customer-focused?

Free version to start your business transformation journey and the opportunity to truly take your business processes to the next level via an in-app purchase.

-- The CVM Self-Assessment Health Check --
The CVM Diagnostic App is an efficient customer value mapping tool for improving your business model on-demand, without compromising either pace or personalization.

You will be presented with different scenarios in a question based format.

Take a minute to reflect on your current processes, and choose the scenarios that match your situation best.

The app detects areas for improvement and offers recommendations based on your specific answers.

It helps you map and streamline your business strategy by asking a set of questions from our proven Customer Value Management (CVM) model.

For example, think of the way you are segmenting your customers at the moment, or how well you company is monitoring won and lost business.

Building from more than 40 years of experience in CVM, the CVM Self-Assessment Health Check is aware of your precious time and is designed to be completed in less than 10 minutes while providing a high-quality analysis of your business.

Through our more than 40 years of experience in Customer Value Management, we were able to compress the self-assessment to a format that can be completed within 10 minutes, allowing you to spend your precious time on implementing the recommendations within your company or business.

The CVM Diagnostic App will present you with a detailed report based on five key CVM areas:

1. Understand your customers
2. Commit to your customers
3. Create customer value
4. Obtain customer feedback
5. Improve customer value

Your final in-depth report includes:

1 overall summary of the current state of your process
5 section specific recommendations
25 question specific recommendations

You takeaways include:

+ Benchmarking
+ Best practice
+ Process streamlining
+ Customer Segmentation
+ Customer Relationship Management
+ Customer Loyalty Management
+ Differentiation and Positioning
+ Value-Based Pricing
+ Customer Value Management

-- About CVM€ --
CVM€ specializes in business & marketing challenges, transforming business performance, optimizing customer value management, marketing, and sales solutions. Based on decades of experience in global B2B markets, the CVM model produces best practices to the mapped out areas of your business.

CVM€ serves many multinational and global blue-chip clients in a broad spectrum of B2B markets and industries, including chemicals, plastics, oil, energy, a range of manufacturing industries, construction and mining industries, providing hands-on practical advice to clients to help them improve business performance and bottom-line results, with measurable impact and effect.

What's New

Version 1.0

This update is signed with Apple’s latest signing certificate. No new features are included.


Philip Allen
15.3 MB
Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© 2015 Customer Value Management GmbH


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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