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The Decision App – Models for Strategic Thinking

By Kein & Aber AG

This app is only available on the App Store for iOS devices.


Visualize your goals and make the right decisions

This app will help you make decisions. Whether at home or at work, whether for yourself or a team: The
visual models in this app help you speedily analyze even the most complex situations and not lose sight of
the big picture.

Here’s how it works

Create your own models
The Decision App is a digital wall chart, a flipchart 2.0. The perfect tool for presentations, analyses and
brainstorming sessions: it’s quick and easy to draw your own models (for example an x/y matrix) and you
can use the intuitive freehand drawing function to highlight important items, to point towards key factors with arrows, or to plot curves.

Strategic models as templates
The Decision App contains nine of the best-known and most successful decision-making models from
management theory. These models can be used right away as templates to brainstorm, to ponder, to
consider or to weigh options for the required decision. For example, the Eisenhower Matrix is useful for
efficient time management, the BCG Model can be used for classic portfolio management, the SWOT
Analysis is wellknown for positioning decisions, the Blue Ocean Strategy helps to chart new opportunities.
These and other models each are included with an explanatory text and a ready to use template to
fill in according to the decision to be made.

Export and share
Email your models as a PDF to ask for feedback, add them as pictures to documents for a presentation or
send them as an editable document to other Decision App users to collaborate on a joint project.

This App was developed for iPad and iPhone. The size of the iPad and iPad mini makes them ideal for creating models. The iPhone version of the Decision App offers the same functions and is perfect for reviewing and sharing your models on the move.

What's New in Version 1.0.3

Optimized for iPhone 5.


iPhone Screenshot 1
iPhone Screenshot 2
iPhone Screenshot 3
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iPhone Screenshot 5
iPad Screenshot 1
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iPad Screenshot 3
iPad Screenshot 4
iPad Screenshot 5

Customer Reviews


I love these sorts of utilities and templates and I'm excited about the potential for this app. Organizing and planning is important to me and I'm looking forward to using this to organize my thoughts and ideas and then using this to communicate them. The templates provided could easily be replicated on the desktop, but having this on my iPad is great because of its mobility.

Lots of forward looking statements here. What I would like to see in future releases are additional templates and tools, such as the fishbone diagram, cycle diagrams (like PDSA/PDCA, etc.), pyramid, inverted pyramid, and different variations of arrow metaphors.

It's very pretty and easy to use, but its utility is limited at the moment. Very excited about its potential.


The concept of the app is good but operationally it is glitchy. Advertised to work on both the pad and the phone it does not work at all on my iPhone 5. The models that are to be used as templates are great but some keep disappearing from the examples. I have reloaded the program twice to regain the full compliment of models and still this happens. A little more instruction would also be appreciated. It is not as intuitive to use as the creators may think. Example deleting a self created model is difficult until you realize the tiny icon in the corner is indeed a trash can. It has nice potential but needs work. Buy the book not the app.

Nice chart builder

The Decision App does not support any quantitative analysis. It does allow you to quickly build a chart to illustrate any decision analysis you have already completed. The user interface is quick to learn and easy to use. You can build a good illustrative chart for a briefing in minutes and export the results for use in a chart program like MS PowerPoint or Apple Keynote. As long as you don't expect the app to do any decision analysis that must pass a generally accepted standard of objective rigor then it is a handy tool to illustrate your results.

The Decision App – Models for Strategic Thinking
View in iTunes
This app is designed for both iPhone and iPad
  • $4.99
  • Category: Productivity
  • Updated:
  • Version: 1.0.3
  • Size: 5.6 MB
  • Languages: English, German
  • Seller:

Compatibility: Requires iOS 5.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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