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Do or Die

By Razorfish, LLC

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Description

From Clark Kokich, chairman of Razorfish, comes the first full-length business book published as an iPad app. Do or Die chronicles the decline of traditional marketing and advertising, and makes a provocative case for why companies should quit simply saying and start doing. Do what? Anything that helps, entertains, or makes it more of a pleasure to do business. Kokich then goes on to give his prescription for getting your group organized to tackle this new kind of marketing.

• Includes interactive case studies from Nike, Coors, VW, Vail, Virgin America and others
• As an iPad app, rather than an eBook, you can view live Twitter feeds, websites, videos, and more right from the pages of the book
• Read the text version or listen to the included audiobook
• Video interviews with top CMOs and digital industry leaders
• Contribute to real-time discussions of chapters with other readers
• Purchasers can share chapters via Facebook, Twitter, and email

What's New in Version 1.1

What's new in version 1.1?
Nothing major, actually. We updated some bios, fixed some typos, and that's it.

iPad Screenshots

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Customer Reviews

Very engaging ebook

Downloaded this ebook application over the weekend - found it quite engaging with a nice variety of ways to consume the material - you can read or listen to the book and case studies, watch interviews of 11 Sr. Executives (CEO's, Strategists, etc.) of major companies. Pretty impressive piece of work...I imagine there will be many business publications to follow suit with a truly engaging digital format. Thanks for the enjoyable online book, sure beats the plan ol ebooks.

Hard to read

Not compatible with the new iPad resolution. Please update!

Do or Die
View In iTunes
  • $9.99
  • Category: Books
  • Updated: Feb 14, 2012
  • Version: 1.1
  • Size: 534 MB
  • Language: English
  • Seller: Razorfish LLC
Rated 12+ for the following:
  • Infrequent/Mild Sexual Content and Nudity
  • Infrequent/Mild Profanity or Crude Humor
  • Infrequent/Mild Mature/Suggestive Themes
  • Infrequent/Mild Alcohol, Tobacco, or Drug Use or References
  • Infrequent/Mild Realistic Violence

Compatibility: Requires iOS 3.2 or later. Compatible with iPad.

Customer Ratings

We have not received enough ratings to display an average for the current version of this application.
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