Welcome to Fashion Story™, the stylish new game in TeamLava's hit virtual world "Story" series! Fashion-hungry consumers are on the sidewalk waiting for the doors to your hot new clothing boutique to open. Choose and stock the very latest fashions and designs, then layout the store and changing rooms before preparing for the shopping rush.

- Customize and accessorize your own character, choosing from a variety of make-ups, hairstyles and clothing lines!
- Unlock trendy designer clothes lines and innovative stylish accessories, placing them in your store to draw trendsetting customers in from far and wide.
- Showcase your style and creativity to design the layout and decor for a stunning fashion boutique.
- Visit your friends' boutiques and "like" items in their stores to give them a free gift.
- Invite your Facebook friends to be your neighbors.
- FREE updates with new clothing, accessories, character make-up and boutique decorations every week!
- It's FREE!

Please note that Fashion Story™ is free to play, but you can purchase in-app items with real money. To delete this feature, on your device go to Settings Menu -> General -> Restrictions option. You can then simply turn off In-App Purchases under "Allowed Content". In addition, Fashion Story™ may link to social media services, such as Facebook, and Storm8 will have access to your information through such services.

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What's New

Version 1.5.5

Hey Fashionistas! We've got a whole new Fashion Story update ready to walk the runway!

-Love make-up and accessories? Get ready for some dazzling fashion-forward events with stunning prizes!
-We've spruced up the game so your collections perform even better on all devices!

Get ready for a whole new season of stunning clothing and high class couture in the best FREE Fashion game!

Customer Reviews

4 out of 5

1.1K Ratings

1.1K Ratings


Taco Republic

I wanna start by saying that I love this game so much, & i've been playing it for 5 years now. It's the only game I have kept no matter how many times I got a new device, so it's pretty good. But you guys have some issues. 1st, I think things should cost less being that this is a kids game overall. And I know for a fact I'm not the only one who thinks that. Also, just for the fun of it, I think you should get more creative with your new outfits. Make new makeup and hairstyles, add variety! And I think you should add a male option because I've met guys who play this game, and that would be a nice update. The last thing I will mention is your "support". I lost 49 gems because I accidentally tapped to purchase a new slot for my catalog. The game didn't even ask: "are you sure?" Like most games do... when I went to the request section of the storm8 website, it had an option choice for 'accidentally spent game currency'. So I selected that as my problem, typed the details, and sent the request. The only reply I got was an automatic email stating I could make a request on the website...which is what I had just done! So now (months) I have gotten no reply and no refund, WHAT THE HECK STORM8?! 😡😤 However if I get a response or a refund, and if you PLEASE try to make some requested changes, I will re-rate the app at 5 stars...

No new updates in months


Nothing. No new clothes, design anything. You don't need diamonds to play but you can't get far quickly without them. Most, if not all, of the coolest design items require diamonds and lots of them. I've been playing since the game first came out so maybe 5 or 6 years I'm not sure . It was fun earning diamonds by ordering cloths but now even that's disappeared as there are never any new clothes on offer. They used to update at least once a week with a new design theme and and outfit. Now...nothing. If you've never played the game you will have fun...for awhile. Build up your diamonds by selecting the same piece of clothing over and over as you can earn 2 dismiss for each piece. However be warned as some pieces may take 23 hours to complete while others take minutes and will expire if they aren't retrieved in time so plan accordingly. Save your diamonds for cool holiday purchases'll need a lot so don't spend them speeding things up! Be careful not to accidentally spend them either which is EXTREMELY easy to do. I've spent 1000s of diamonds just by touching something I didn't mean to. It never confirms a purchase or the spending of your much coveted gems so BE WARNED!

Love this Game!


I’ve been playing fashion story since my first iPhone, the 3GS and it’s been great ever since. I love the customization of shops and different themes we can work with, I just wish there were more! Compared to bakery and restaurant story, the other apps in the virtual world, fashion story doesn’t have nearly as many options. It would be nice to have a bit more to choose from. The fashion choices are great and I like being able to mix and match pieces to create new outfits. In that aspect I wish we could unlock more clothes even after passing all the levels! I also wish there was a way to obtain more coins and diamonds like in bakery and restaurant story. It’d also be nice if we could have more goals like in the other series. Some of these goals aren’t really that fun to complete and I wouldn’t mind if they expired simply so I can move on to the next. Other than those few things it’s a great game and is lots of fun! 💖💖💖


Storm8 Studios LLC
113.1 MB
Requires iOS 5.1.1 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© 2011 TeamLava, LLC
In-App Purchases
  1. 24 Gems $4.99
  2. 50 Gems $9.99
  3. 24 Gems $3.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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