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Flow Powered by Amazon is an augmented reality app that lets you discover information about items around you.

With Flow you can identify tens of millions of products, including books, DVDs, and packaged household items like a box of cereal or a box of tissues. You can also scan phone numbers, URLs and business cards and then quickly dial, open or add the information to your contacts.

To get started, point your camera at:
- Book covers
- Video games
- DVDs & CDs
- Packaged goods like games and toys
- A box of cereal.
Flow will also decode:
- UPC barcodes
- QR codes
- Phone numbers & web addresses
- Business cards

Flow now supports business card scanning, allowing you to recognize multiple business cards without having to change screens. You can scan in both portrait and landscape orientation, just try to fill the screen with as much of the card as you can.

Flow uses A9.com's continuous scan technology to automatically recognize items, and overlay information using augmented reality.

Once you launch the app, aim your camera towards the items you want to identify. Flow will begin recognizing items immediately. Move your phone over one or more items, and information is automatically delivered to the screen.

As with earlier releases, Flow helps you discover more about products available on Amazon.com. If you want to learn more about a product, or find out about related items, or read customer reviews, tap on the product information preview that appears on the screen. You can also share product details with friends via email, or Twitter, or make purchases on Amazon.com. For some products, Flow will display media previews, like audio clips or video clips that can be viewed almost instantly.

Flow’s History feature gives you access to all your scanned items, sorted by date, product category, item name, or scan type.

What's New

Version 2.6

- Bug fixes

Ratings and Reviews



Love it

This app is perfect for bibliophiles like me…


I have a problem when it comes to books. Despite the fact that I have plenty of unread books at home, if I come across a book that: • adds to a series, • completes a series, • starts a series, • looks like a great read, • I have heard about as being great, • is a classic read, • written by an author that I love, etc etc...then I feel like I need that book right then & there! Well better judgement takes over (usually) and I walk away. Here's why I'm in love w/ this app. Instead of trying to remember the book's title(s) or writing the names down, I just raise my iPhone's little lens and w/out snapping a picture, the software recognizes the book by it's cover and stores the title, author, ISBN, price, publisher and keeps it all in a nice little list for me so that I won't forget which books caught my eye.

Get the app...it's free.

Decent, Buzz Word Piggy Backing


App works well enough in the items I've scanned so far. Direct access to trailers for scanned movies is cool.

Claiming this app uses augmented reality (AR) is just jumping on a current buzzword and is disingenuous. I was drawn to the app because I was curious how product recognition and AR fit together. Overlaying any box of info over a background video preview does not make for augmented reality. Why not claim that any app is providing AR by telling consumers to hold the phone up in front of them... Boom, instant AR with a screen of info showing on the phone and everything they see beyond the phone is the reality.

AR should serve a purpose beyond the marketing benefit of saying your app uses it, and this app does not use "AR" in any meaningful way.


A9 Innovations, LLC
31.6 MB
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© 2014 A9 Innovations, LLC


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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