iPhone Screenshots


The FordDirect CRM Mobile App provides complete access to FordDirect’s exclusive CRM platform to manage your dealership's key daily activities 24/7 efficiently. The FordDirect CRM is a customized CRM experience created for Ford and Lincoln dealers.

Features and Capabilities include:
Access sales opportunities and daily work plans
Add prospects and manager customer profiles
Quickly respond to internet lead opportunities anytime, anywhere
Inventory Search
VIN scanner
Seamless integrations with in-store CRM

Please call your FordDirect Digital Performance Manager for more information.

-New video capture tool provides ability to send an email attachment of vehicle walkarounds
-Enhanced Sold, Ups and Other tabs on Desklog display breakdown of New and Used with drill downs for summary lists
-New Appointments tab on Desklog provides daily scheduled tasks with drill down
-Text Message push notifications for incoming New or Reply text messages
-Click to call from within the Customer Details screen

What's New

Version 2.7

Fixed a login issue

Ratings and Reviews

2.9 out of 5
8 Ratings
8 Ratings

Great Idea... Terrible presentation

This app has A LOT of potential but is poorly designed and the fact that it’s 2018 and you CAN NOT use Touch ID or any form of Face ID tells me that it’s not being managed nor updated properly. Logging in makes it even worst because EVERY SINGLE TIME YOU LEAVE THE APP YOU HAVE TO TYPE EVERYTHING OVER AGAIN. The app is not user friendly nor appealing to the eye. It should make taking care of tasks simple, easy, and efficient. If there is preset tasks for dealing with clients you should be able to access that first and foremost for quick response to clients and people of interest especially if your phone is the only thing you have on you at the moment. You should not have to scroll and search for your preset temples just for errors to pop up. This app would truly be heaven sent if a complete and detailed overhaul with regular maintenance was done. I hope this comment reaches the ears of developers and the change will be made ASAP.


Touch ID

This app is great the only thing it’s missing is the login takes forever I wish they would add the future where you can use your touch ID like every other app.

Auto Park Ford of Bremen


Integrates well with our inventory system. Ability to scan trades saves me time.


DealerDirect of Michigan LLC
96.5 MB
Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© 2017 FordDirect


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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