Do you want to look good and feel good? Good On You is a world-leading source of trusted brand ratings, articles and guides on ethical and sustainable fashion.
The Good On You app gives you the power to check brand ratings while you shop, discover ethical and sustainable fashion labels from around the world, and get exclusive offers from the best brands.
Our database includes more than 2,000 fashion brands assessed against our robust rating system for their impact on three things - people, the planet and animals. We give a brand a rating out of five for each category as well as an overall score. Brands are rated ‘We Avoid’,’Not Good Enough’,’It’s A Start’,’Good’ and ‘Great.’
If a brand you like isn’t in the app let us know and we’ll rate it. If your favourite brand doesn’t make the grade, use the Good On You app to find a better option that meets your needs - or send them a message urging them to do better.
Just window shopping? Good On You has dozens of style edits, interview, tips and guides to keep you informed and up to date with the latest in ethical fashion.
Join 200,000 people worldwide who have already downloaded the Good On You app.
**At a glance**
Find out how more than 2,000 brands impact on people, planet and animals.
Discover new ethical and sustainable fashion brands that will make you look good and feel good.
Save on ethical fashion with exclusive offers from high-rated brands.
Read news, tips and style edits from the world of ethical fashion and lifestyle.
Make your voice heard by sending feedback to brands.
**What they’re saying**
“Ethical shopping just got a whole lot easier “– Refinery 29
“Good On You is a must-download for anyone trying to buy better” - Dazed
“The free Good On You app is a useful guide to everything from vegan materials, to how a brand is performing in terms of labour conditions or animal welfare.” - The Guardian
Named one of Vogue Australia’s 2018 Gamechangers.
Ratings and Reviews
Love the idea, incredibly disappointed in functionality
I want to be able to search by price level. That’s pretty much it. Just show me all of the companies in a given price range so I can see how they stack up and choose from there - I’m sure there are many affordable, relatively-ethical brands that I could actually afford but am missing. If I could also cross it with standards, ie cheap brands with an “it’s a start” rating overall, or specifically with a good labor rating, I’d know exactly where to shop. The app is set up only for categories of clothing, which is kind of useless. I shop from stores that carry every category. Additionally, the similar brands suggestions aren’t at all similar. I heard about this on NPR and downloaded it as soon as I got home. Very disappointed in this huge gap, but three stars for a great idea, thorough research, and accessible summaries.
Great app, could use a few improvements
As someone who has just begun educating themselves on fast fashion, this is a great app. However I think it could use some improvements. It would be great if the information on the app about brands is cited, as I would like to know where information comes from, and just do more research. Relating a bit to that, it’d be great if the reviews were updated more often, I know some reviews of brands haven’t been updated in over a year, and in that time brands can change their policies. Lastly, it’d be really great if there were links to these brands websites within the app, it would just make things a lot easier! These are just a few suggestions, but they would be really helpful in improving the app.
Changing the World
This app is a remarkable step towards a more ethical and ecologically focused future. Ever since I got this app, I’ve stopped supporting brands that I used to know and love that aren’t good or great. It’s eye opening to see that some brands who have been around for many years don’t care to be ethical but have the profit to. This app is incredible, but I would love to see an option for a master list of We Avoid, a master list of Not Good Enough, a master list of It’s a Start, a master list of Good, and a master list of Great brands so that I don’t miss out on anything. Anyway, thank you for your efforts and this app is seriously changing the world.
With Family Sharing set up, up to six family members can use this app.