Telling the stories and inspirations behind creative director Alessandro Michele’s collections, the Gucci App allows users to discover the season’s ready-to-wear and accessories through rich videos, beautiful imagery and engaging narrative. Specially developed App content includes Wallpapers for home screens and smart phones. Eyewear: users can digitally try on Gucci sunglasses, take a photo and share. Photo Booth: where users can add Gucci stickers to images. Decorate your spaces with new Gucci Décor objects using Augmented Reality. The dedicated Gucci DIY section allows users to personalize Ophidia totes and Ace Sneakers, and Gucci Places explores curious corners of the world which are connected to the House.

What's New

Version 5.23

Download the latest version of the App to discover Martin Parr’s photographs featuring Gucci watches and to decorate your spaces with new Gucci Décor objects using Augmented Reality.

Ratings and Reviews

3.9 out of 5
133 Ratings
133 Ratings

🔥Gucci Gets It 🔥


This app is absolutely stunning and really a declaration by Gucci that they get it. From the amazing evolution we’ve seen with recent collections to how well done this app is. The app is WOKE. From AR, to Gucci Animoji, Gucci wallpapers (for iPhone, iPad, and Apple Watch), to having an functional iPad and iPhone app. They must have hired a millennial team because this is the only fashion brand that’s evolving and adapting for the FUTURE.

This app gives me life. GUCCI has transformed for the internet culture. I went from thinking Gucci is bland to wanting to own everything Gucci. I mean, my license plates are “GUXXI” 🔥🔥🔥

Fun App

Zack Sheats

I’m a regular Gucci shopper/collector, so why not get the app for fun? I love the wallpapers, photobooth, and all the meaning behind it. It’s not just some boring shopping app like say Louis Vuitton or Sephora. There’s some fun and entertainment behind it. It also helps me shop for the newest items at Gucci so I know exactly what I want when I arrive at the store. Only thing I hate about it is the “downloading assets” part everytime I go into the app. It takes like 5 minutes before I can use the application! But other than that it’s pretty fun. Give it a try, you only live once! Hahah



i only need to stop being poor to actually use the app


202.2 MB
Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.
English, French, German, Italian, Japanese, Korean, Simplified Chinese, Spanish
Age Rating
Rated 12+ for the following:
Frequent/Intense Profanity or Crude Humor
This app may use your location even when it isn't open, which can decrease battery life.
© 2011 Guccio Gucci S.p.A.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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