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Half - Cut Media Storage in ½

By christina statescu

This app is only available on the App Store for iOS devices.


Half uses state-of-the art compression when available to drastically reduce the size of your media.

On average, Half can reduce photo file sizes by ½. For typical photos, especially for screenshots and PNGs, it tends to give an even better savings. For videos, it works best on those of higher resolution such as 4K.

Half uses High Efficiency Image Format (HEIF/HEIC) and High Efficiency Video Compression (HEVC), modern compression codecs.

What's New in Version 2.0.1

Support for video and Live Photos, which work via Batch (via in-app).


iPhone Screenshot 1
iPhone Screenshot 2
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iPad Screenshot 1

Customer Reviews

(Still) Almost there.

[UPDATE: 11/14/2017]
Two major updates later, and halved pictures STILL do NOT retain descriptions or keywords. For people like me, who organize our iPhone photos on our Macs using the description and keywords features of the Photos app, this is essential. Batch processing, live and video support are OK, BUT the basic functionality of converting pictures without stripping their metadata has not been fixed. The app is still incomplete, and yet the developer requests paying extra for new features. Developer, please fix the fundamentals first!

Until these problems are fixed, I cannot offer more than 3 stars. :(


This app is a great way to make use of Apple’s new efficient image format. There are still a few kinks that need to be worked out, but the app does what it claims.

By the way, the support page is down. So I can no longer communicate that way.
1) As of v1.0.2, the camera metadata is preserved. Thank you. But any keywords or comments added to a photo in Apple Photos (on a Mac) are stripped from the photo during Halving. I can send screenshots if you need to see what I mean. Please fix this. Also, can faces be preserved?

2) As you have noted, processing multiple images at a time would be nice!

Incredible idea, terrible execution...

If I used this on all my videos it would save me 30+ GB’s!. But when you use this it doesn’t preserve the “last modified” date metadata. So you lose where the video was back in time. The iOS photos app organizes pictures according to the last modified date. So this would ruin how apps like TimeHop go back in time in your photo library and show you pics from the past. PLEASE FIX THIS. I tried to contact the developer and send screenshots and video and didn’t get a response. Everyone with space issues on a newer phone could use this if the issue I described is resolved. Aside from that it works pretty well...but that’s a deal breaker for me so I can’t use it.sooo 1 star...

Half - Cut Media Storage in ½
View in iTunes
This app is designed for both iPhone and iPad
  • Free
  • Category: Photo & Video
  • Updated:
  • Version: 2.0.1
  • Size: 9.4 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 11.0 or later. Compatible with iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPad Air, iPad Air Wi-Fi + Cellular, iPad mini 2, iPad mini 2 Wi-Fi + Cellular, iPad Air 2, iPad Air 2 Wi-Fi + Cellular, iPad mini 3, iPad mini 3 Wi-Fi + Cellular, iPad mini 4, iPad mini 4 Wi-Fi + Cellular, 12.9-inch iPad Pro, 12.9-inch iPad Pro Wi-Fi + Cellular, 9.7-inch iPad Pro, 9.7-inch iPad Pro Wi-Fi + Cellular, iPad (5th generation), iPad Wi-Fi + Cellular (5th generation), 12.9-inch iPad Pro (2nd generation), 12.9-inch iPad Pro Wi‑Fi + Cellular (2nd generation), 10.5-inch iPad Pro, 10.5-inch iPad Pro Wi‑Fi + Cellular, and iPod touch.

Customer Ratings

Current Version:
All Versions:

Top In-App Purchases

  1. Batch Support$4.99
  2. Full—Video, Live Photos, Batch$9.99
  3. Video & Live Photos$7.99