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Honest Beauty : Makeup Looks & Beauty Trends

By The Honest Company

Editors’ Choice

This app is only available on the App Store for iOS devices.


Face anything with Honest Beauty makeup and skincare.

Honest Beauty was made to let you do you. Working with professional makeup artists, cosmetic scientists and beauty experts, Founder Jessica Alba has created a comprehensive line of skincare and makeup that’s as effective as it is safe. Let’s be honest: for a fresh, radiant look and a high-impact, flawless finish, seeing is truly believing.

With the Honest Beauty app, the latest technology meets the ultimate beauty experience. See for yourself:

- Try on and share Honest Beauty Looks *live* using your camera.
- Get the look with DIY tutorials and pro makeup tips from Jessica.
- Shop the latest skincare and makeup must-haves.
- Get a free trial to start your custom subscription and never run out of your beauty needs. (Just pay $5.95 shipping.)
- Can’t live without that gorgeous-looking glow? Bundle and save more with your faves delivered when you want. (And enjoy FREE shipping - it’s a beautiful thing.)

iOS 9 Search
- Search makeup and skincare tips and tricks and signature Honest Beauty Looks in a snap.

iPhone 6s and 6s Plus - 3D Touch
- Peek and Pop: Flip through previews for faster shopping.
- Quick Actions: Shop, edit your customized Bundles, and try on Honest Beauty Looks in an instant.

What's New in Version 1.9.4

Bug fixes and performance enhancements

iPhone Screenshots

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Customer Reviews


I'm a natural look kind of girl. PLUS! I'm in the military so I need quick stuff that makes it look like time was put into every step. I'm VERY PICKY with products! This godsend. I'm serious. The texture, how it sits, how long it lasts...all of that is important. Being a member is beneficial for the simple fact of saving $$. I purchase and fill my bundle monthly to avoid having to purchase in store (Target) for the same price plus tax. It's great that Target has the products in stores for the simple
need of checking the items out physically. Items I am frequent to buy are:
2. MARSALA LIP (holy moly this color is the sh** AND it moistures!)
3. Honey Kiss LIP (beautiful natural look)
4. LUMINIZING POWDER (OMG, finally, something that glows, is suttle yet noticeable)
5. MAGIC BALM (used on lips, cheeks and eyelids)

1. Cream Foundation **haven't tried
2. CONTOUR KIT **haven't tried
3. EVERYTHING PRIMER (can't get enough)

I have oily skin but I'm stuck in the Arizona heat, this stuff is heaven for me. NO BREAK OUTS, ALL NATURAL! Ohhh let me tell you, super pleased. I haven been so excited to use this stuff and now I'm sure to be a life long customer as long as they keep the line. Thanks Jessica Alba and your team! You rock!

Love App & Make Up/Skin Care/Hair Care

I tried Honest Beauty on a promotion that got me free stuff that I truly intended to cancel after the first month. After receiving the products and downloading the impressive (and so far) fail safe app with its ability to shop, review, get advice that never has crashed once (yet) I am pretty much sold on the kook aid Jessica Alba is selling in Honest Beauty Products. The products are high quality. The presentation from packaging to store to the app is high end and throughout from a marketing sell point. You won't be disappointed.

Love the makeup, app has improved

Love this line of makeup. Natural, simple, and gorgeous. It gives you what you need to look good and feel confident every day. The app has improved, I feel the UI could be a little more user friendly, but that comes with time and releases. Example, when clicking on a product in your bundle instead of going to the product it goes to all the products. I feel that clicking on a certain item should bring you to it instead of having to search/ scroll for it.

Honest Beauty : Makeup Looks & Beauty Trends
View in iTunes
  • Free
  • Category: Shopping
  • Updated:
  • Version: 1.9.4
  • Size: 204 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
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