House Beautiful Connect
By Hearst Communications, Inc.
Open iTunes to buy and download apps.
House Beautiful Connect lets you use your iPhone (or iPad 2 or iPod Touch 4th generation) to read invisible watermarks that are embedded within the photos of House Beautiful every month. When you see the HB Connect smartphone icon in the pages of the magazine, you can scan the image to unlock behind-the-scenes videos and more special content.
Simply launch the app and, in “Look” mode, hold your device steady 4 to 6 inches above the page. Let your camera focus anywhere on the image, and wait for the chime—your Web browser will open, taking you to videos, slideshows, and more!
So linking from a Victoria Hagan piece in the June 2012 magazine takes me to a short, low resolution video slide show. It features full screen quotes from a much earlier Hagan article and quick views of what are obviously camera phone snaps of the magazine pages (instead of bothering to find the original images, digitize them, and make them look great.) you can see light reflecting off the curve of the magazine page. These images are useless, flashing by, and devoid of any information that would give them a purpose. What did I as a reader of the magazine learn or gain from bothering with this app? What value did it add to my experience?
FAIL, FAIL, FAIL.
House beautiful connect
I love the concept. Had been considering giving up my subscription but this opens up new avenues. However, I hope that future connects will detail the article. One did but the one on the fabric didn't. I may be premature in my rating so I will rate high for the concept
I like it! Nice addition to the magazine. You have to hold the camera over the icon until it clicks - then voila you are at the site, video, whatever.
- Category: Lifestyle
- Released: Mar 24, 2012
- Version: 1.0.0
- Size: 3.7 MB
- Languages: English, Hebrew
- Seller: Hearst Communications, Inc.
- House Beautiful is published by Hearst Magazines Division, Hearst Communications, Inc. © 2014. House Beautiful is a registered trademark of Hearst Communications, Inc.
Compatibility: Requires iOS 4.2 or later. Compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5c, iPhone 5s, iPad 2 Wi-Fi, iPad 2 Wi-Fi + 3G, iPad Wi-Fi (3rd generation), iPad Wi-Fi + Cellular (3rd generation), iPad Wi-Fi (4th generation), iPad Wi-Fi + Cellular (4th generation), iPad mini Wi-Fi, iPad mini Wi-Fi + Cellular, iPad Air, iPad Air Wi-Fi + Cellular, iPad mini with Retina display, iPad mini with Retina display Wi-Fi + Cellular, iPod touch (4th generation), and iPod touch (5th generation).