Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download the free app Lose It! – Weight Loss Program and Calorie Counter by FitNow, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Lose It! – Weight Loss Program and Calorie Counter

By FitNow


Open iTunes to buy and download apps.


The world’s most effective weight loss program just got even more fun. With Lose It! and Snap It, you have everything you need to rock your goals in one app, the easy way! Simply upload your food pic to Lose It!, and Snap It will identify the foods it sees to get you the calorie count and nutrition information in a snap. Download Lose It! and try Snap It Beta today!
Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier app-based weight loss program!!
Lose It! helps you set your daily budget, plus goals for nutrients (carbs, fat, protein, fiber, sugar, etc.), weight loss, exercise, blood pressure, hydration and more! You set the goals, we’ll help you with the plan to achieve them.
Lose It! offers simple, easy-to-use tools for tracking what you eat and do. Just search it, scan it, or snap it! Search for foods and exercise types in our database of over 7 million items, scan your food package with our nifty barcode scanner, or snap a pic and let Snap It [NEW] do the rest.
Want to go beyond calorie tracking to break through a weight loss plateau? Lose It! Insights help you learn more about your logs, like where your carbs and calories are coming from, plus the foods that help or hinder your progress.
Lose It! Makes fitness tracking a breeze. Connect to the best health and fitness devices, trackers, and apps available to seamlessly track calories burned from exercise, steps, and more.
In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Introducing The How - the complete nutrition and fitness program designed to teach you how to be the healthiest version of yourself! Our comprehensive meal plan database and fitness library can be accessed directly in Lose It!
Health & fitness is more fun with friends. Unlock your competitive side and achieve your goals with Challenges in Lose It! Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Some features require our premium subscription.
Join today and you'll see how easy it is!
Instagram: @loseitapp

What's New in Version 7.0.2

Snap It bug fixes

The future of food tracking is here! Now, tracking your meals is as easy as snapping a picture. Take a pic, and Lose It!’s newest feature will ID the foods in it, helping you track even faster. Snap It uses cutting edge food image analysis technology and Lose It!’s expansive food database to make food tracking a snap.

Customer Reviews

Makes everything easier

This app makes keeping track of what you eat so easy. Wasn't going to buy the premium but decided it was so essential for dieting that it would be worth it. Premium gives you the ability to plan what you eat in the future. Since I write a week's menu a week out, it's been helpful to enter that in ahead of time for the times I misplace the written menu. Having access to past meals makes things really easy if you tend to eat the same things. While putting in recipes takes time, you now have the option to share recipes with others. Have occasionally discovered someone else has put in that magazine recipe. A real timesaver.

Big Fan!

The Lose It! App works great!! I heard about it after my brother and Mom each lost over 30 pounds. It has been very helpful in losing post-vacation weight, reminding me to think about nutrition and portion sizes and to make healthier choices...and encouraging me to exercise more often!! I shared it with a friend who says it's better than the Weight Watchers app! I would recommend it for anybody trying to lose weight and get in shape by developing healthy lifestyle choices without using expensive products that rely on chemicals or starvation methods! Lose It! is a wonderful tool and support system!

Love it

I love this app, no problems at all with premium. The barcode scanner is great for quick input of food. I also love the camera feature so I can take a picture of my meal when I'm busy and then enter the individual items in the evening. I take pictures of a lot of my meals, in case I 'forget' something, like a mini chocolate bar! Lol. I find the other features helpful, seeing my trends and insights into days I gained and what I ate. This app also adds calories to your allowance when you exercise, which I love! I'm not hungry and have lost 16lb in 10 weeks.

Lose It! – Weight Loss Program and Calorie Counter
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 7.0.2
  • Size: 90.4 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
All Versions:

Top In-App Purchases

  1. year of premium features$39.99
  2. Lose It! Premium$39.99
  3. Lose It! Premium$29.99
  4. additional year of premium features$29.99
  5. Lose It! Premium$19.99
  6. Lose It! Premium$19.99
  7. Lose It! Premium$4.99
  8. Lose It! Premium Features$9.99
  9. Lose It! Premium Features$39.99
  10. Lose It! Premium Features$39.99