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Häagen-Dazs Concerto Timer

By Goodby, Silverstein & Partners, Inc.

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Just as wine needs to breathe, Häagen-Dazs® ice cream needs to soften for a few minutes after you remove your carton from the freezer. This way, you can taste all the rich and creamy flavor of our fresh world-class ingredients.

But it’s hard to wait. We know.

And that’s why we created the Häagen-Dazs Concerto Timer app. Just open the app and point your camera at the lid of any Häagen-Dazs carton, and you will instantly experience a virtual violin concerto perfectly timed to allow your Häagen-Dazs ice cream to soften to the perfect consistency for a taste that’s truly made like no other.®

What's New in Version 1.21

fixed Peppermint Bark tracking


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Customer Reviews

pioneering; several suggestions for future versions perhaps?

I have never bothered to write reviews for any apps. Yet this app is too amazing for me to remain silent. :)
As a designer, musician, and a Haagen Dazs fan, I can't describe how dazzled and impressed when I found this app. This concerto timer app creates a feast, which brings together tastes, sound, and vision. Since the app is already so wonderful, my perfectionism kicks in and wishes Concerto Timer could be ultimately perfect.

Several thoughts:
1. On the scanning page where you have the 'share' icon and 'facebook' etc.. the icons are somehow pixelated. This will be something easy to fix.
2. To be more precise, I suppose the time it takes for ice cream, sorbet, and gelato will be different? Thus should there be repertoires with various lengths?
3. I think it will be cool if there's crescendo when I hold the camera closer to the lid and decrescendo when I withdraw from the lid. So the sound is more interactive in this way?
4. I was somehow expecting that there would be different pieces, or different instruments assigned to different flavors. It will also be stunning if we can scan more than two cartons. Then there will be a chamber music group! (Well I am also aware that it will probably take a long time to develop and the app may become really heavy :P)

anyway, just some random thoughts I had when I was enjoying my ice cream.


This app is great, to anyone who is struggling getting it to work just put the camera towards the top of the lid. Not the underhalf and make sure to keep it facing the lid the whole performance or it will stop also try turning your volume on for notifications with the little switch thing then turn it up if you're having problems with sound. now I'm going to go enjoy my yummy icecream and show this app to my family.

Super Cool and Innovative

I never review apps but this was such an amazing surprise that I had to write a review. I just happen to glance under the lid of my Stracciatella Gelato and saw the Concerto Timer. When I lined the camera up with the lid a woman came up from the lid and played a beautiful violin solo! It was lovely music and such a fun way to wait for your delicious gelato to soften to perfection!! Thanks Haagen-Dazs for taking that extra step to step you apart from all the rest once again :)

Häagen-Dazs Concerto Timer
View In iTunes
This app is designed for both iPhone and iPad
  • Free
  • Category: Entertainment
  • Updated:
  • Version: 1.21
  • Size: 39.8 MB
  • Language: English
  • Seller:
Rated 12+ for the following:
  • Infrequent/Mild Alcohol, Tobacco, or Drug Use or References

Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

Customer Ratings

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