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IDEO Method Cards


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IDEO Method Cards were first released in 2003 as a printed deck intended as inspiration for practicing and aspiring designers, as well as those seeking a creative spark in their work. With more than ten thousand decks in distribution, an IDEA Silver award and continued coverage in the press, we are very proud of the tool’s success in the marketplace. However, as a design tool meant to help people explore new approaches and develop their own, we realized it was time to evolve its form. We wanted to experiment with a mobile platform and make it more readily available to an ecosystem of users who can take this tool to a new level. Thus, the Method Card iPhone app.

After talking to avid Method Card users, we uncovered interesting insights when translating the cards from the physical world to the virtual world. We found that users have their favorites embedded within the 51 cards, as “go-to” sets for use in the field. In addition, with the coupling of the Voice Memos app, you can now record your observations in the field while sliding through the cards. Navigation of the cards is similar to the experience of browsing through photos in the Photos app.

The Method Card app is released as a free download with 8 cards for you to experience on your iPhone or iTouch. You can purchase the full deck of 51 cards for $4.99 within the application, eliminating the step of having to leave the app to upgrade your experience.

Inspired by playing cards, the 51 cards are classified as four suits—Ask, Watch, Learn, Try—that define the types of activities involved in using each method. Each approach is illustrated by a real-life example of how the method was applied to a specific project.

• Learn: Analyze the information you’ve collected to identify patterns and insights.
• Look: Observe people to discover what they do rather than what they say they do.
• Ask: Enlist people’s participation to elicit information relevant to your project
• Try: Create simulations to help empathize with people and to evaluate proposed designs.

Use the Method Card app to take a new view, to inspire creativity, to communicate with your team, or to turn a corner in your thinking.

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What's New in Version 1.0.1

iOS 4 compatibility
iOS 4 bug fixes
Minor UI enhancements

iPhone Screenshots

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Customer Reviews

needs iPad native version

It's wonderful to have this deck of card in digital form. While the full deck looks fine on my old iPod Touch, unfortunately everything looks horribly pixelated on my 3rd generation iPad. The app hasn't been updated for years; IDEO should at the very least upload Retina images, and ideally should also take advantage of the larger screen of the iPad to allow the user to manipulate the cards.

Very economical way to access this great info!

I've been wanting the IDEO Methods Cards for some time, but haven't been able to justify the $50 for the set as a graduate student. So grateful to be able to purchase this resource for only $4.99.

They make a new card for...

... How to get motivated to update their app.

Once every 6 years would be nice.

It "works" but they should be ashamed to actually charge for something they clearly don't put ANY work into...

IDEO Method Cards
View In iTunes
  • Free
  • Category: Education
  • Updated:
  • Version: 1.0.1
  • Size: 16.3 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 3.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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Top In-App Purchases

  1. Full Deck of IDEO Method Cards$4.99