Innovate Inside the Box
By Deepak Mittal
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Innovate! Inside the Box facilitates the use of the creativity method called Systematic Inventive Thinking (SIT). It explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and allows users to generate creative ideas and
innovations. This app is ideal for readers of "Inside the Box: A Proven System of Creativity for Breakthrough Results." For best results, it is recommended that users read about the method before using this app. We do not recommend downloading this app without training in the method or reading the book first.
Great, easy-to-use innovation tool!
I was eager to try out this app having read the book and having taught (or at least tried to teach) the techniques to my operations staff. The first thing I noticed was how simple and intuitive the app design is. It took me no time to get to work. I attempted to recreate some recent innovation challenges from work and found myself quickly moving toward a number of great ideas that took my staff weeks and months to develop without these techniques. I have no doubt you will find this app useful as well.
I did want to add something that will (hopefully) be unique in Hesse reviews. I think this app makes an amazing training tool, as well. It's simple design will make the techniques come alive and almost too easy as trainees see the immediate stream of ideas that can be generated. Had I been able to use this app while training my staff, I feel I would have stirred more excitement and interest than I did. I blame my personal training salesmanship and training shortcomings for that, but this tool would have likely helped me cover those blemishes so the S.I.T. method could shine through on its own.
Review by HR Bailey (my Dad, using my iPad)
As a former ad agency creative director, I tested INNOVATE to see if it would work to stimulate thinking in agency creative departments.
My product was cars. Using the App, I created a campaign that featured (1) a car that can change colors
(2) a car with a drop-down fifth wheel for flat-tire emergencies (3) a car with automatic pilot for long stretches of freeway
4) half a car (cross section) to illustrate safety (5) a car with an expandable cargo space or trunk and (6) a car with a top section that raises and lowers to
accommodate drivers of different heights. While many of these features don't yet exist, the exercise pushed my thinking
in entirely new directions.
This exercise showed me that you can both innovate and create using INNOVATE! Even the best Agency copywriters
and art directors sometimes get "stuck" and can't generate the big idea. INNOVATE shows great promise in
enabling creatives to generate new concepts and campaigns faster and better, even when jammed against a deadline.
Like the authors promise, it's the "creative process that works for everyone." And the App makes the process simple and easy.
-- H.R. (Dick) Bailey
Handy and helpful tool
As a creative project manager, coming up with unique and creative ideas on a consistent basis can be a challenge and using the SIT framework within the "closed world" has been a huge help in developing solutions. This tool provides a cheat sheet of for each method and gives you an easy user interface to walk through examples and practice innovations on your own. You don't have to be Einstein to come up with great ideas-- just download this app!