We’re reinventing the way you discover beauty, making it 100% about YOU. As the leading source of beauty discovery and inspiration, ipsy combines personalized sampling, content and shopping (with over 20,000 products!) to create the ultimate beauty experience.

From well-known and well-loved brands like TARTE, BENEFIT COSMETICS, NYX PROFESSIONAL MAKEUP, IT COSMETICS and SMASHBOX COSMETICS to new emerging brands from around the world, ipsy brings you the very best in makeup, skincare, body, fragrance, hair, nails, and tools.

Our mobile app is hands-down the best way to experience ipsy:
• View your personalized five products before they arrive in the mail
• Discover more about your products and share reviews to better personalize your ipsy Glam Bag in the future.
• Shop over 20,000+ products from your favorite brands and earn up to 10-30% cashback on everything you buy. No coupons, codes, or magic words needed.
• Learn more from thousands of makeup tutorials, face charts and step-by-step guides -- all to help you create endless looks.

Once you’re an ipster, you’re part of something big—a community that’s leaving the rules behind and making unique beauty a real thing. And we’ll be with you all the way.

What's New

Version 2.3.1

Bug fixes and performance improvements.

Ratings and Reviews

4.7 out of 5

1.9K Ratings

1.9K Ratings

It's awesome for new makeup lovers

The Intoxicating Siren

I've recently just started to get in to makeup, though going in to stores like Ulta and Sephora have always been overwhelming and expensive if you don't know what you are doing. I like Ipsy because it's affordable, fun, and helpful; for just ten dollars a month, every moth they send a themed makeup bag that is different each time with five different items included in it. Typically it's all sample sizes but on occasion they will send full sized product, like this month I got both a full liquid eyeliner pencil and a large matte lipstick which are also really good quality. They carry huge name brands that you'd find in Sephora and Ulta so you're not paying for drugstore makeup, they also give you a detailed multiple choice quiz about the styles and products you like/want to try. When it came to color options I selected "adventurous" since I am the type of person who just wears the same look every time and I wanted to break out of my shell and do more wild cute looks, so far I haven't been disappointed with the colors they've sent me with them being outside my comfort zone.

Tl;dr : I'm really happy my co-worker suggested this to me and it's very exciting to see what surprises they have in store each month.

Absolutely AMAZING.


I'm 16 and have recently started becoming very interested in makeup, when I saw other people getting these IPSY bags filled with awesome makeup products and skincare- brushes even!- I knew it would be right for me. And yes, at first, I was skeptical because how did I know if I could even USE the products or that I'd like them. Well, I tried it anyways, and figured "if I don't like it, I'll cancel the percription." Well, the first bag was a complete hit. It introduced me to products I had never had the chance to try! This bag has driven me to start loving and using makeup more, and I won't stop getting it any time soon! It's absolutely amazing. I'd recommend this to anyone who is frightened to buy full sized products, who wants to try something new, or just people who want a little surprise every month! I mean, it's like Christmas at the beginning of every month (food stamps?) 😂 anyways, I love this bag and the app is amazing. It's so easy to navigate, and you get spoilers on what could be in your bag this month! It's awesome.

Great way to love makeup


So I love makeup, but I get stuck on certain brands and never try other things. The Ipsy bags are a fantastic way for me to try five new brands of cosmetics, brushes, and hair care each month without having to buy an expensive and large version of the product. I have found some new brands that I absolutely adore and tried some new products on my wild, curly hair that I actually like better than the normal products I use. Ipsy is awesome, and if you continue to review your products on their app, you can continue to have them tailored to your interests. I couldn't imagine how there could be enough products out there to do five different items per month indefinitely, but I am being proven wrong. After six months on Ipsy, I still get excited about my bag because I know I get to try something new. Not everything is going to be to my taste, but that's what the ratings are for! Give Ipsy a go if you love to try new products. You won't be sorry!


Personalized Beauty Discovery, Inc.
35 MB
Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© Personalized Beauty Discovery, Inc., 2017


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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