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By Lift Worldwide

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Description is the ultimate productivity community. Together, we’ve achieved more than 50 million goals.

Every aspect of our app and community is focused on helping you achieve mastery. From day one, we show you your progress, celebrate your milestones, and answer your questions.

As you achieve mastery, you’ll have a chance to prove it by helping other people in the community. As you reach the highest level, you may be invited to become a personal coach yourself.

Coaching is almost illicit in its power. And it is the top performers in the world, people who will do almost anything to achieve their goals, who are most likely to have the services of a coach.

The Williams sisters (tennis), Tiger Woods (golf) and Mozart (music) had great coaching from birth: their fathers. Steve Jobs (CEO) had an executive coach. Tom Brady (American football) has a team of coaches provided by the Patriots and then another team of coaches he hired on his own to watch over his diet, recovery, flexibility, strength, and psychology.

In coaching, more is better.

When it comes to providing coaching services for you, these are the principles we believe in:

#1. Practice compounds.

Warren Buffett calls this the Snowball Effect. If you let a snowball roll downhill, it will gather momentum until it has become an avalanche. is built around turning each of your goals into a regular practice. You’ll track your goals in order to hold yourself accountable to consistency.

#2. Elite performance comes from elite knowledge.

Each goal in is its own community. You have access to Q&A from people who have had the exact same experience as you. Every coach in the system specializes in a handful of specific goals.

#3. Habits come from reinforcement.

We’re applying the principles of positive psychology to constantly reinforce your practices. Reinforcement strengthens your neural pathways leading to habit formation.

All of those things together—the support you get from the app, the support you get from the community, the support you get from our personal coaches—add up steroids for your productivity.

Get started and be part of the community!

In service,
Tony & Erin, Herzog, Alicia, Terrie (the team)

What's New in Version 2015.5.0

In this update, we’ve upgraded the coaching chat feature so that you can share photos with your coach.

When we first decided to add photos to the coaching chats we were thinking of diet coaches. It’s so tedious to log your food, wouldn’t it be better to just share a photo of your food with your coach?

But then I started using the photos with my productivity coach. Instead of telling him about my day, I just snapped a photo of my todo list. 

When I first hired a coach for productivity, I told him that I was completely non-responsive to external accountability. I was wrong.

We had run an experiment with personality quizzes recently. Gretchen Rubin, a NYT best selling author on happiness and habits, had categorized people into four categories based on how they react to internal and external expectations. 

Roughly the categories were as follows:

Upholders: annoying do-gooders (my words) who react well to any expectations set by other people and to expectations they set for themselves. Their lives just seem so easy. I mean, at least they get stuff done.

Obligers: very responsive to external expectations, i.e. accountability. Not responsive to internal expectations, i.e. they probably don’t make their beds. 

Questioners: non-responsive to any expectations unless they know and believe in the underlying reasons. Subject to paralysis by analysis. I’m a questioner.

Rebels: know what people think they should do, think they should try something else instead.

Taking it back to accountability, more than half of people who hired a coach turned out to be obligers. Our coaches were amazing accountability partners. The obligers used their coaches as motivational hacks that that created external accountability for an internal goals

I thought that I was immune to this. But as soon as I started sending photos to my coach, I realized I was trying to impress him. And I’d work extra hard (not that I was lazy) to get even more done so that I could have a better picture to share.

All that’s just to say, have fun sending pictures to your coach.

In service,

Tony & Erin, Alicia, Herzog, Terrie

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Apple Watch

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Customer Reviews

Major issues since the update

I have loved this app since November, when I started my "don't break the chain" streak. Since this update MANY of my reminders have been coming in at weird times. I get notifications in the morning when I'm supposed to get them at night. Please fix.

Most Important App On My Phone

It is no exaggeration to say this app has changed my life. has succeeded in helping me to develop many skills that stayed out of my reach for my entire life.

From drinking more water to learning new languages, has been a huge success in my life.

It's a simple yet elegant app, and it's all about success. This has become the most important app on my phone. - Productivity Coach for Every Goal
View In iTunes
Offers Apple Watch App for iPhone
  • Free
  • Category: Productivity
  • Updated:
  • Version: 2015.5.0
  • Size: 31.2 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.

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