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Lose It! – Calorie Counter and Weight Loss Tracker

By FitNow


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Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.

Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!


“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” - App Store Review

“Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” - App Store Review

“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” - App Store Review

-50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
-10 million: items in our searchable, comprehensive, international food and exercise database
-30 million: journeys started by downloading Lose It!
-74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
-3 days: average number of days members track to see a weight loss
-25+: macronutrient and health goals to choose from

Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.

-Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
-Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
-Track more than just calories with macronutrient, water, health, and body measurement goals.
-Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
-With embodyDNA, get personalized, DNA-based insights and recommendations to take your weight loss efforts to the next level.
-Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
-How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
-Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
-Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
-Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.

-Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
-It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
-Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on iOS, Android, Apple watch and web.

Download Lose It! today, and you’ll see how easy it is to get started!

*Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.

What's New in Version 9.0

Guys, we’re doing something BIG. Now featuring embodyDNA, powered by Helix: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Lose It! is proud to be a part of Helix’s revolutionary genetic testing marketplace. Learn more at!

In every release, our trusty team fixes pesky bugs and makes improvements that help you enter foods quickly and reach your goals like a champ. You’ve got this!
Note: In the coming weeks, certain apps and devices will require Premium to stay directly connected to Lose It!. Visit for information on your connected devices.

Happy tracking!

Customer Reviews

Grabbing for the money, but losing me

I have used this app for close to four years. It has helped me lose 40 pounds and keep it off. In the past, I recommended it to many people. But no more. I was contacted that in 30 days the free app will no longer exist. I purchased the premium membership last year and, at least for me, it wasn't worth the $20. But now there is no choice. If they would offer this current app for less money ( maybe $5)' I would certainly do it. So sorry they don't offer levels of this app. So I will switch to another app.

I love the Lose It app!

This app has really helped me to track, plan, and correct my food choices in the last year to lose weight. I just upgraded the app to track other goals now as well.

Won't be using it anymore

I like the app in general. It works and had helped me lose weight in the past. But since I won't be able to sync my other devices without buying the premium version, I will not be using this app in future. Sorry but funds are limited and it's not a priority right now.

Lose It! – Calorie Counter and Weight Loss Tracker
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 9.0
  • Size: 186 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
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Top In-App Purchases

  1. Lose It! Premium$39.99
  2. Lose It! Premium$29.99
  3. year of premium features$39.99
  4. Lose It! Premium$19.99
  5. additional year of premium features$29.99
  6. Lose It! Premium$4.99
  7. Lose It! Premium$19.99
  8. Lose It! Premium Features$9.99
  9. Lose It! Premium Features$39.99
  10. Lose It! Premium Features$39.99