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Lose It! – Weight Loss Program and Calorie Counter

By FitNow


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Lose It!

Join the millions of people who have lost weight using Lose It!. As the most successful comprehensive weight loss program, Lose It! makes it easy to choose how you want to lose weight. We give you all the tools you need to track food and exercise, plan meals, and stay motivated to make smarter choices and achieve your goal. Lose It! is weight loss that fits™.


Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier diet app!


Lose It! helps you set goals for weight loss, exercise, nutrition, blood pressure, sleep, and more! You set the goals, we’ll help you with the plan to achieve them:

-Body Fat*
-Exercise (Calories, Minutes)*
-Nutrients (Carbohydrates, Fats, Protein, Fiber, Sodium)*
-Measurements (Neck, Hip, Waist, Bicep, Thigh, Chest)*


Lose It! offers simple, easy-to-use tools for tracking what you eat and do:

Tracking Features
-Foods logged to your phone's Health data will automatically sync to Lose It!
-Comprehensive food and exercise database with over a million entries
-Easy-to-use free calorie counter and food tracker to stay within your daily budget
-Barcode scanner makes tracking a snap!
-Recipe builder
-Share foods with friends
-Meal & Exercise Planning helps you stay on track!*
-Track steps with your phone using our in-app step counter (iPhone 5S and 6 only)*
-Keep a diary or journal of your weight loss with Notes*


Want to know where your calories are coming from? Need help breaking through a plateau? Our newest feature Insights helps you answer questions like these to keep you on the road to success.

Food Insights

Charts & Reports
-Calorie Chart*
-Meals Chart*
-Nutrients Chart*
-Email Reports*


Lose It! makes tracking a snap. Our platform integrates with the best health and fitness devices, trackers, and apps available (wireless scales, pedometers, workout apps, and more) to provide a truly seamless, connected experience.

Apps & Devices Supported:
-Lose It! Bluetooth Scale
-Withings Body Scale
-Fitbit Aria Body Scale
-Nike+ Fuelband
-Fitbit Tracker (One, Zip, Flex, & Classic)
-Jawbone Up
-Shine by Misfit
-Nike+ Running App
-Withings Blood Pressure Monitor
-CarePass by Aetna


In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Peer Support Features:
-Connect with Friends
-Control Privacy
-Join Public Groups
-Join Private or Hidden Groups*
-Create Public, Private, or Hidden Groups*


We think health & fitness is more fun with others. Lose It!’s challenge platform unlocks your competitive side and helps you achieve your goals. Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Challenge Type:
-Weight Loss
-Days Logged
-Fruits and Vegetables
-The Lose It! Challenge™*

Join/Create Challenges:
-Join Public
-Join Private or Hidden*
-Create Public, Private, or Hidden*

*requires premium upgrade

Join Lose It! today for free, or upgrade to our premium version to unlock even more features than our calorie calculator!

Like us on Facebook: or follow us on Twitter: @loseit.

What's New in Version 6.2.1

Apple Watch
Lose It! on the Apple Watch makes it easy to take a quick look at how you're doing today and this week. The Lose It! application includes the ability to view today’s calories and today's nutrients as well as how you’re doing overall this week.

Sometimes you need a little nudge to help stay on track towards your goal. Lose It! uses Apple Watch’s notification feature to remind you when you’ve forgotten to track a meal. Better yet, if you don’t have time to log each and every item in detail, you can quickly and easily log just calories directly from the watch. Of course, if now is a good time, you can just tap the ‘Log Meal’ button on your watch and Lose It! on your phone will open to just the right spot, making it quick and easy to track that breakfast!

Quick Calories
If you don't have time to log each food individually, you can now quickly add calories to any meal. Just choose the meal, choose add calories, and enter the calories you'd like to save to the meal.

Bug Fixes
Fix a crash on iOS6 on startup, Sorry about that!
As always, we've fixed issues and made a few small improvements here and there.


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Apple Watch

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Customer Reviews

Honesty is the best motivator

One day I woke up and decided it was time to start actually getting in shape instead of just lamenting the fact that I wasn't. I knew I had to keep myself honest about what I was putting in my body as part of that process. This app was the best one I found for tracking my intake. Additionally it tracks exercises and let's you set goals. After much hard work and commitment I shed just over 80 lbs in just over 9 months. Did Loseit get me to the gym every morning at 6am? No. But it did keep me motivated to get out of bed and change my life. I'm not done yet. I've set a goal to lose 30 more lbs and with LoseIt's help, I should be there by Labor Day. If you hold yourself accountable, LoseIt is a tremendous benefit to track your progress, but it's just a tracking tool, you have to put the work in. It won't be easy, but you can do it.

Recent performance issues

I have used this app for years, thru many iterations and updates. It is my favorite in this category. However, the recent update introduced some small performance issue. I now get a lot of "white screens" when opening the app or after adding food/exercise. It requires minimizing or closing the app and reopening. It used to be flawless. I certainly hope they resolve this problem, so that this app does not fall into the mass of underperforming apps. It appears many apps providing updates for Apple Watch have hurt their original versions.

Very useful

Got rid of 20 lb with this app. So useful for training yourself what foods will "eat up" your calorie budget for the day. Would like to have AM snacks & PM snacks. I use it along with South Beach.
Would like to be able to enter a date to check history (i.e, how did I do last Thanksgiving?)
I really miss the "copy meal" feature. So useful if you eat the same breakfast or lunch every day.

Lose It! – Weight Loss Program and Calorie Counter
View In iTunes
This app is designed for both iPhone and iPad
Works on Apple Watch with an iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 6.2.1
  • Size: 41.4 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.

Customer Ratings

Current Version:
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Top In-App Purchases

  1. year of premium features$39.99
  2. additional year of premium features$29.99
  3. Lose It! Premium$19.99