Lose It! – Calorie Counter
This app is only available on the App Store for iOS devices.
Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.
Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!
WHAT PEOPLE ARE SAYING
“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.”
“Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.”
“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.”
SHOW ME THE NUMBERS
60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
10 million: items in our searchable, comprehensive, international food and exercise database
30 million: journeys started by downloading Lose It!
74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
3 days: average number of days members track to see a weight loss
25+: macronutrient and health goals to choose from
HOW IT WORKS
Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.
COOL LOSE IT! FEATURES
Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
Track more than just calories with macronutrient, water, health, and body measurement goals.
Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.
MORE TO LOVE ABOUT LOSE IT!
Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch.
Download Lose It! today, and you’ll see how easy it is to get started!
Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features.
Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term.
Read our Terms of Service at https://www.loseit.com/terms/.
What's New in Version 9.1.15
Wait, are you a pancake? Because you’re flipping awesome.
This week we showed our Apple Watch app some love. We fixed layouts on the add calories and previous meals screens, plus added support for the XL complication on the watch. Happy standing.
Game Changer for Weight Loss
The most intuitive, efficient, friendly interface for tracking progress with stated goals. I’ve struggled losing weight for 20 years - always drifting into the weeds of failure. I actually look forward to engaging this software, because it feels almost as if a caring physician is by my side, writing quick, positive care notes, with truthful feedback, gentle reminders and a caring energy .... very weird this way.
It’s as if the program knows the ways most of us abandon our best intentions, being there without judgment - only positive support and optimism. The secret for me is understanding the effect of processed carbs (via efficient feedback of quickly-spiking calories), setting up failure. So well thought out!
Lose It I love It. Mariann R.
I have used lose it successfully in the past 2 years. I find it easy to use and have recommended it to several people
I have lost about 100 pounds in two years. And it definitely helps keep me on track. I have had a few set backs due to illness. But was easy to start over again. I give it a 5 star rating.
I have dieted almost my whole adult life but kept regaining the weight, but with lose it the most I have regained was 2-3 pounds and taken it off easily. And gotten back on track quickly. I highly recommend using this app. It’s easy to use.
Love it, but the ads are annoying
There’s this ad that pops up almost every single day and asks if you want to upgrade. Even once a week wouldn’t bother me, but it’s every day. And it doesn’t pop up right away. It pops up as you are inputing information and changes your page. So then I have to go back and find my page and restart. This is highly annoying when you are in a hurry to get ready for work and don’t need to ba wasting time on it. Otherwise, I love the App. I just don’t need the full membership to be successful.
- Category: Health & Fitness
- Updated: Dec 13, 2017
- Version: 9.1.15
- Size: 128 MB
- Apple Watch: Yes
- Languages: English, Arabic, Burmese, Cambodian, Chinese (Hong Kong), Danish, Dutch, Estonian, Filipino, Finnish, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Laotian, Malay, Norwegian Bokmål, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Vietnamese
- Seller: FitNow, Inc.
- © FitNow, Inc.
Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.
Top In-App Purchases
- Lose It! Premium$39.99
- Lose It! Premium$29.99
- year of premium features$39.99
- Lose It! Premium$19.99
- additional year of premium features$29.99
- Lose It! Premium$4.99
- Lose It! Premium$19.99
- Lose It! Premium Features$9.99
- Lose It! Premium Features$39.99
- Lose It! Premium Features$39.99