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Lose It! – Weight Loss Program and Calorie Counter

By FitNow


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Lose It!

Join the millions of people who have lost weight using Lose It!. As the most successful comprehensive weight loss program, Lose It! makes it easy to choose how you want to lose weight. We give you all the tools you need to track food and exercise, plan meals, and stay motivated to make smarter choices and achieve your goal. Lose It! is weight loss that fits™.


Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier diet app!


Lose It! helps you set goals for weight loss, exercise, nutrition, blood pressure, sleep, and more! You set the goals, we’ll help you with the plan to achieve them:

-Body Fat*
-Exercise (Calories, Minutes)*
-Nutrients (Carbohydrates, Fats, Protein, Fiber, Sodium)*
-Measurements (Neck, Hip, Waist, Bicep, Thigh, Chest)*


Lose It! offers simple, easy-to-use tools for tracking what you eat and do:

Tracking Features
-Foods logged to your phone's Health data will automatically sync to Lose It!
-Comprehensive food and exercise database with over a million entries
-Easy-to-use free calorie counter and food tracker to stay within your daily budget
-Barcode scanner makes tracking a snap!
-Recipe builder
-Share foods with friends
-Meal & Exercise Planning helps you stay on track!*
-Track steps with your phone using our in-app step counter (iPhone 5S and 6 only)*
-Keep a diary or journal of your weight loss with Notes*


Want to know where your calories are coming from? Need help breaking through a plateau? Our newest feature Insights helps you answer questions like these to keep you on the road to success.

Food Insights

Charts & Reports
-Calorie Chart*
-Meals Chart*
-Nutrients Chart*
-Email Reports*


Lose It! makes tracking a snap. Our platform integrates with the best health and fitness devices, trackers, and apps available (wireless scales, pedometers, workout apps, and more) to provide a truly seamless, connected experience.

Apps & Devices Supported:
-Lose It! Bluetooth Scale
-Withings Body Scale
-Fitbit Aria Body Scale
-Nike+ Fuelband
-Fitbit Tracker (One, Zip, Flex, & Classic)
-Jawbone Up
-Shine by Misfit
-Nike+ Running App
-Withings Blood Pressure Monitor
-CarePass by Aetna


In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Peer Support Features:
-Connect with Friends
-Control Privacy
-Join Public Groups
-Join Private or Hidden Groups*
-Create Public, Private, or Hidden Groups*


We think health & fitness is more fun with others. Lose It!’s challenge platform unlocks your competitive side and helps you achieve your goals. Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Challenge Type:
-Weight Loss
-Days Logged
-Fruits and Vegetables
-The Lose It! Challenge™*

Join/Create Challenges:
-Join Public
-Join Private or Hidden*
-Create Public, Private, or Hidden*

*requires premium upgrade

Join Lose It! today for free, or upgrade to our premium version to unlock even more features than our calorie calculator!

Like us on Facebook: or follow us on Twitter: @loseit.

What's New in Version 6.2.6

We’ve improved battery usage to make tracking steps on your iPhone or Apple Watch even easier. We’ve also fixed a couple of bugs related to our Health app integration.


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Apple Watch

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Customer Reviews

THE app for weight loss and maintenance

First, I have to say that the latest update has made one rather negative change that should be reverted: Please move the "Edit" button on the food logging page back to the upper left rather than the bottom. I regularly edit my logged food, but never look to see what features I would have with a premium subscription. Now I have to scroll up and down to make any edits, which is fairly tedious.

Other than that, Lose It! Is the perfect tool/companion/tracker for losing weight and keeping it off! After years of not being able to lose weight, I (sensibly) lost 130 pounds by setting Lose It! to have me lose 1 1/2 lbs/week. It took 18 months, and I have now kept it off for FOUR years by continuing to use LoseIt! every day. It made me so much more aware of what, when, and how I eat and exercise -- not just how much. It has been an important tool to help me make the changes I needed to make to lose weight and live a more healthy life. It's gotten even better over the years with the two-way integration with Apple's Health App and great reminders on your Apple Watch -- excellent additions to LoseIt's functionality!

Where have you been for the past 15 years?!

I have been using Lose It! Since November 2014 (paid since February 2015). I have lost 48 pounds so far, and I am motivated to exercise more and eat better by all of the various challenges, friends, mentors, reminders, and major perks. The Walgreens connection has netted me a $50 coupon that I used to pay the copay on my prescriptions! I earned fifty dollars by walking, weighing, drinking water, sleeping more and feeling better. I've lost 4 dress sizes and I can now shop at "regular stores" not just Lane Bryant, Torrid, or Plus Sized sections. I am an Army veteran and I had some service related injuries that prevented me from working out like I did in the army then I had a couple kids, went to college, and grad school, and my sedentary life was killing me literally. Thank you Lose It, I'm back on track for a long life.

This APP made it possible to lose 33 lbs.

It's almost a year since I found this app online. After watching an episode of one of those extreme weight loss programs I made up my mind to lose the weight. That was on August 3, 2014. I recorded absolutely everything I ate and went to yoga 3-4 times a week. I have 10 more pounds to lose. I have recommended this app to many people. They see that it works. I've inspired so many people and I've done a great thing for myself. I'm 54 years old, raising 2 teenagers as a single mother & I have Lupus. It's never too late to do this. My doctors are amazed that I accomplished this since its made me healthier than I've been since my twenties. TRY IT!!!

Lose It! – Weight Loss Program and Calorie Counter
View In iTunes
This app is designed for both iPhone and iPad
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 6.2.6
  • Size: 39.0 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.

Customer Ratings

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Top In-App Purchases

  1. year of premium features$39.99
  2. additional year of premium features$29.99
  3. Lose It! Premium$19.99