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Lose It! – Weight Loss Program and Calorie Counter

By FitNow


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The world’s most effective weight loss program just got even more fun. With Lose It! and Snap It, you have everything you need to rock your goals in one app, the easy way! Simply upload your food pic to Lose It!, and Snap It will identify the foods it sees to get you the calorie count and nutrition information in a snap. Download Lose It! and try Snap It today!
Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier app-based weight loss program!!
Lose It! helps you set your daily budget, plus goals for nutrients (carbs, fat, protein, fiber, sugar, etc.), weight loss, exercise, blood pressure, hydration and more! You set the goals, we’ll help you with the plan to achieve them.
Lose It! offers simple, easy-to-use tools for tracking what you eat and do. Just search it, scan it, or snap it! Search for foods and exercise types in our database of over 7 million items, scan your food package with our nifty barcode scanner, or snap a pic and let Snap It [NEW] do the rest.
Want to go beyond calorie tracking to break through a weight loss plateau? Lose It! Insights help you learn more about your logs, like where your carbs and calories are coming from, plus the foods that help or hinder your progress.
Lose It! Makes fitness tracking a breeze. Connect to the best health and fitness devices, trackers, and apps available to seamlessly track calories burned from exercise, steps, and more.
In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Introducing The How - the complete nutrition and fitness program designed to teach you how to be the healthiest version of yourself! Our comprehensive meal plan database and fitness library can be accessed directly in Lose It!
Health & fitness is more fun with friends. Unlock your competitive side and achieve your goals with Challenges in Lose It! Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Some features require our premium subscription.
Join today and you'll see how easy it is!
Instagram: @loseitapp

What's New in Version 7.2.1

Sorry the app was frozen. We just REALLY wanted to do the mannequin challenge. All fixed up now!

Also picked up some bugs and let them go outside. 'Cause we're humane like that:

Fixed previous meals search (plus order of meals and button layout)
Fixed bug where the locale popup couldn’t be dismissed
Fixed keyboard layout issue on the iPad

Customer Reviews

Helped me lose last 15 pounds!

I got stuck and couldn't lose anymore until I started using LoseIt! I've logged everyday for 609 days and I've been at my goal wait for most of those days. It's an eye opener to see what you're really eating and the number of calories. You think "I don't know why I'm not losing wait. I've been eating really well." Actually, you don't know what you're eating until you track it!

I love this app, but...

I've been using this app for years and I love it. My only problem is when you log food from a restaurant once you add the first food item it takes you all the back to the log screen then you have to go back find the restaurant and find the other item you eat at the restaurant. If you should just select a few item once you are in that restaurant this app would be prefect in my book.

Popups are sooooo annoying

This easy, simple app for tracking calories has been useful. But the daily popup offers to upgrade are way too annoying. I understand the need to promote your products, everyone does but every time?!! Please... and it would not take "No Thanks" for an answer.
It is so bad that I would even pay for an upgrade to get rid of these pesky offers but not pay monthly for a subscription service. It is a racket. I will wait for the next upgrade and if this nuisance persists will switch to another app.

Lose It! – Weight Loss Program and Calorie Counter
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 7.2.1
  • Size: 96.7 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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Top In-App Purchases

  1. Lose It! Premium$19.99
  2. year of premium features$39.99
  3. Lose It! Premium$39.99
  4. Lose It! Premium$29.99
  5. additional year of premium features$29.99
  6. Lose It! Premium$19.99
  7. Lose It! Premium$4.99
  8. Lose It! Premium Features$9.99
  9. Lose It! Premium Features$39.99
  10. Lose It! Premium Features$39.99