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Lose It! – Calorie Counter

By FitNow

This app is only available on the App Store for iOS devices.

Description

Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.
Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!

WHAT PEOPLE ARE SAYING
“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.”
“Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.”
“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.”

SHOW ME THE NUMBERS
50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
10 million: items in our searchable, comprehensive, international food and exercise database
30 million: journeys started by downloading Lose It!
74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
3 days: average number of days members track to see a weight loss
25+: macronutrient and health goals to choose from

HOW IT WORKS
Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.

COOL LOSE IT! FEATURES
Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
Track more than just calories with macronutrient, water, health, and body measurement goals.
Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.

MORE TO LOVE ABOUT LOSE IT!
Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch.
Download Lose It! today, and you’ll see how easy it is to get started!

PREMIUM SUBSCRIPTION
Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features.

Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term.

Read our Terms of Service at https://www.loseit.com/terms/.

What's New in Version 9.1.4

‘Tis the season to fall into good habits, y’all! We know you’re itching to track those pumpkin spice lattes, so in this release we’ve done the following:

*Common foods now show up during food logging
*Foods you delete from “My Foods” won’t keep showing up in your common foods. So if you want to eliminate “avocado toast” from your lists, we’ve got you. (Disclaimer: it won’t make it disappear from social media.)
*Fixed some crashes on certain views in the app
*Fixed keyboard spacing for members using a bluetooth keyboard (you fancy, huh)
*Smoothed out the logging flow after scanning a barcode
*Stayed awesome

We’ll leaf it at that. Happy tracking, Lose It! fam!

Customer Reviews

Loseit! + discipline = weight loss

For 3/5 of my life, due to severe injuries and illness, I've been waffling the border of overweight and obesity. For the first time in almost a decade, my health was stable, so I figured I'd make dedicated effort over the summer of losing weight (I was 220lbs/100kg).
Loseit! was an app recommended by my pedometer app, and I kind of got it on a whim. 😅 I love to eat, have my Dad's sweet tooth, and am (more than) a bit lazy (ok, just highly unmotivated)... none of that is good for weight loss, so every bit helps, right?
Well, I got a scale, started counting calories with the app (the free one, not premium), and went walking or biking depending on weather. It is a bit over 100 days later, and I've lost 50lbs/23kg. I'm going to keep going another 20-30lbs/9-14kg, though at a slower rate for the holidays. 😉
Self discipline is really important to how successful you'll be, though. If you don't log everything (I know it is inconvenient/a pain/insert opinion here), but not doing so is pretty much setting yourself up for failure. I'm not saying 'don't eat sugary foods/that one food that's bad for you that is a guilty pleasure', that would be hypocritical of me (again: I love food & have a huge sweet tooth. There is no way I'm ever not going to eat what I want). I'm saying that if weight loss is important to you, you won't cheat yourself by fudging your log. Be brutally honest with yourself. It helps put what you're eating into perspective. 😁

I Tell Everyone I Know! Lose It! Is Great!

I used to do Weight Watchers, but when they changed their points system again, I just couldn't do it and I am not alone in this. That's why when I found Lose It! I thought this was something I could do and I was right. It tracks my calories, my activity, my goal, and also, I get lots more information such as nutrition and where I'm taking in most of my calories. Plus, being someone who likes charts and graphs, I get my information that way, too. I also decided to purchase an activity tracker since it would synchronize with the app and I can't always be carrying my iPhone to track my steps. As an added bonus, my sister, who lives several states away has started using Lose It! and we use the social part of the app to encourage each other. Thank you Lose It!

Best Food/Weight tracker available

Hands down the best calorie counter, food tracker and weight tracker. Whether you are trying to lose weight or just keep track of what food you are eating, this app works perfectly and is easy to use. Just plug in height/weight and what your goal is, then the app takes care of the rest. I've used several others including Fitbit, but no other app is as easy to use, polished, or has nearly as many items in their food catalog. Five stars for sure. You can even link the health app and have automatic updates of your workouts.

Update: still using the app regularly. Even after meeting my goal weight, it keeps me honest and on track maintaining my weight and calorie intake. Keep up the good work!!

Lose It! – Calorie Counter
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 9.1.4
  • Size: 126 MB
  • Apple Watch: Yes
  • Languages: English, Arabic, Burmese, Cambodian, Chinese (Hong Kong), Danish, Dutch, Estonian, Filipino, Finnish, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Laotian, Malay, Norwegian Bokmål, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Vietnamese
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
All Versions:

Top In-App Purchases

  1. Lose It! Premium$39.99
  2. Lose It! Premium$29.99
  3. year of premium features$39.99
  4. Lose It! Premium$19.99
  5. additional year of premium features$29.99
  6. Lose It! Premium$4.99
  7. Lose It! Premium$19.99
  8. Lose It! Premium Features$9.99
  9. Lose It! Premium Features$39.99
  10. Lose It! Premium Features$39.99