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Lose It! – Weight Loss Program and Calorie Counter

By FitNow


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The world’s most effective weight loss program just got even more fun. With Lose It! and Snap It, you have everything you need to rock your goals in one app, the easy way! Simply upload your food pic to Lose It!, and Snap It will identify the foods it sees to get you the calorie count and nutrition information in a snap. Download Lose It! and try Snap It Beta today!
Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier app-based weight loss program!!
Lose It! helps you set your daily budget, plus goals for nutrients (carbs, fat, protein, fiber, sugar, etc.), weight loss, exercise, blood pressure, hydration and more! You set the goals, we’ll help you with the plan to achieve them.
Lose It! offers simple, easy-to-use tools for tracking what you eat and do. Just search it, scan it, or snap it! Search for foods and exercise types in our database of over 7 million items, scan your food package with our nifty barcode scanner, or snap a pic and let Snap It [NEW] do the rest.
Want to go beyond calorie tracking to break through a weight loss plateau? Lose It! Insights help you learn more about your logs, like where your carbs and calories are coming from, plus the foods that help or hinder your progress.
Lose It! Makes fitness tracking a breeze. Connect to the best health and fitness devices, trackers, and apps available to seamlessly track calories burned from exercise, steps, and more.
In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Introducing The How - the complete nutrition and fitness program designed to teach you how to be the healthiest version of yourself! Our comprehensive meal plan database and fitness library can be accessed directly in Lose It!
Health & fitness is more fun with friends. Unlock your competitive side and achieve your goals with Challenges in Lose It! Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Some features require our premium subscription.
Join today and you'll see how easy it is!
Instagram: @loseitapp

What's New in Version 7.0.2

Snap It bug fixes

The future of food tracking is here! Now, tracking your meals is as easy as snapping a picture. Take a pic, and Lose It!’s newest feature will ID the foods in it, helping you track even faster. Snap It uses cutting edge food image analysis technology and Lose It!’s expansive food database to make food tracking a snap.

Customer Reviews

Makes everything easier

This app makes keeping track of what you eat so easy. Wasn't going to buy the premium but decided it was so essential for dieting that it would be worth it. Premium gives you the ability to plan what you eat in the future. Since I write a week's menu a week out, it's been helpful to enter that in ahead of time for the times I misplace the written menu. Having access to past meals makes things really easy if you tend to eat the same things. While putting in recipes takes time, you now have the option to share recipes with others. Have occasionally discovered someone else has put in that magazine recipe. A real timesaver.

Big Fan!

The Lose It! App works great!! I heard about it after my brother and Mom each lost over 30 pounds. It has been very helpful in losing post-vacation weight, reminding me to think about nutrition and portion sizes and to make healthier choices...and encouraging me to exercise more often!! I shared it with a friend who says it's better than the Weight Watchers app! I would recommend it for anybody trying to lose weight and get in shape by developing healthy lifestyle choices without using expensive products that rely on chemicals or starvation methods! Lose It! is a wonderful tool and support system!

Old user is new again

I used this app to lose weight and get in better shape for my wedding years ago. It worked great and made life easy so when it was time again to focus back on my weight and health I saw it there on my purchased list and decided to use it again. Not only is it as good as it was back then its so much better. I use it with a jawbone up and the health app on my iPhone. It keeps me motivated and most of all the good and bad habits suggestions are making it so much easier to make better choices. Would definitely recommend!

Lose It! – Weight Loss Program and Calorie Counter
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 7.0.2
  • Size: 90.4 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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Top In-App Purchases

  1. year of premium features$39.99
  2. Lose It! Premium$39.99
  3. Lose It! Premium$29.99
  4. additional year of premium features$29.99
  5. Lose It! Premium$19.99
  6. Lose It! Premium$19.99
  7. Lose It! Premium$4.99
  8. Lose It! Premium Features$9.99
  9. Lose It! Premium Features$39.99
  10. Lose It! Premium Features$39.99