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Lose It! – Weight Loss Program and Calorie Counter

By FitNow


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Lose It!

Join the millions of people who have lost weight using Lose It!. As the most successful comprehensive weight loss program, Lose It! makes it easy to choose how you want to lose weight. We give you all the tools you need to track food and exercise, plan meals, and stay motivated to make smarter choices and achieve your goal. Lose It! is weight loss that fits™.


Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier diet app!


Lose It! helps you set goals for weight loss, exercise, nutrition, blood pressure, sleep, and more! You set the goals, we’ll help you with the plan to achieve them:

-Body Fat*
-Exercise (Calories, Minutes)*
-Nutrients (Carbohydrates, Fats, Protein, Fiber, Sodium)*
-Measurements (Neck, Hip, Waist, Bicep, Thigh, Chest)*


Lose It! offers simple, easy-to-use tools for tracking what you eat and do:

Tracking Features
-Foods logged to your phone's Health data will automatically sync to Lose It!
-Comprehensive food and exercise database with over a million entries
-Easy-to-use free calorie counter and food tracker to stay within your daily budget
-Barcode scanner makes tracking a snap!
-Recipe builder
-Share foods with friends
-Meal & Exercise Planning helps you stay on track!*
-Track steps with your phone using our in-app step counter (iPhone 5S and 6 only)*
-Keep a diary or journal of your weight loss with Notes*


Want to know where your calories are coming from? Need help breaking through a plateau? Our newest feature Insights helps you answer questions like these to keep you on the road to success.

Food Insights

Charts & Reports
-Calorie Chart*
-Meals Chart*
-Nutrients Chart*
-Email Reports*


Lose It! makes tracking a snap. Our platform integrates with the best health and fitness devices, trackers, and apps available (wireless scales, pedometers, workout apps, and more) to provide a truly seamless, connected experience.

Apps & Devices Supported:
-Lose It! Bluetooth Scale
-Withings Body Scale
-Fitbit Aria Body Scale
-Nike+ Fuelband
-Fitbit Tracker (One, Zip, Flex, & Classic)
-Jawbone Up
-Shine by Misfit
-Nike+ Running App
-Withings Blood Pressure Monitor
-CarePass by Aetna


In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Peer Support Features:
-Connect with Friends
-Control Privacy
-Join Public Groups
-Join Private or Hidden Groups*
-Create Public, Private, or Hidden Groups*


We think health & fitness is more fun with others. Lose It!’s challenge platform unlocks your competitive side and helps you achieve your goals. Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Challenge Type:
-Weight Loss
-Days Logged
-Fruits and Vegetables
-The Lose It! Challenge™*

Join/Create Challenges:
-Join Public
-Join Private or Hidden*
-Create Public, Private, or Hidden*

*requires premium upgrade

Join Lose It! today for free, or upgrade to our premium version to unlock even more features than our calorie calculator!

Like us on Facebook: or follow us on Twitter: @loseit.

What's New in Version 6.5.2

Across the pond and around the world
We're very excited to add support for the U.K., Ireland and Australia. Welcome to the Lose It! Family! If you'd like to see which country your device is set to, you can find the options under Me > More > Language & Region.

Quick Actions
For members lucky enough to have the new iPhone 6S and 6S+, we've added 3D Touch support. Just press on the Lose It! icon right on your home screen and you'll get a shortcut to logging food, exercise, and weight.

Bug Fixes
We've also fixed a few bugs that should make your experience even better. Enjoy!


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Apple Watch

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Customer Reviews

Easy interface, great support.

A great weight loss application. The food and exercise areas are very easy to learn and use. The reminders help to keep you on track and the challenges/groups are a wonderful support system.
The food scanner is so helpful, just scan the barcode on any food item and you have all of the nutritional information stored forever.
Only heads up would be in the standard exercises calorie counts, they are off from other programs and apps I've used, but that's pretty easy to work around.

Love it

Love this app. Got it to lose weight obviously but also saw my carb intake was too high and protein too low. Nutritional analysis part is under rated and very helpful. Also love the ability to scan a foods barcode to enter the data so quickly. Thanks for making this app. Have lost weight too!!! When I stop tracking what I eat, the weight creeps right back on. Two days back on this app, and I start losing weight again. Thanks again!!

Best app ever

Amazing app. Got an iPhone specifically for this app because I started using the website. The social integration is so inspiring and really helps motivate when used! Lose it really works if you stick to it :) the app and website continue to get better over time as the creators are truly motivated to make this the best weight loss app/ service. The pro features are great and I love the integration with Fitbit, withings scale and runkeeper among other things!

Lose It! – Weight Loss Program and Calorie Counter
View In iTunes
This app is designed for both iPhone and iPad
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 6.5.2
  • Size: 48.5 MB
  • Apple Watch: Yes
  • Language: English
  • Seller:

Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
All Versions:

Top In-App Purchases

  1. year of premium features$39.99
  2. additional year of premium features$29.99
  3. Lose It! Premium$19.99
  4. Lose It! Premium$49.99
  5. Lose It! Premium$59.99