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Lose It! – Calorie Counter and Weight Loss Tracker

By FitNow


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Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.

Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!


“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” - App Store Review

“Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” - App Store Review

“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” - App Store Review

-50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
-10 million: items in our searchable, comprehensive, international food and exercise database
-30 million: journeys started by downloading Lose It!
-74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
-3 days: average number of days members track to see a weight loss
-25+: macronutrient and health goals to choose from

Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.

-Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
-Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
-Track more than just calories with macronutrient, water, health, and body measurement goals.
-Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
-With embodyDNA, get personalized, DNA-based insights and recommendations to take your weight loss efforts to the next level.
-Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
-How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
-Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
-Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
-Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.

-Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
-It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
-Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on iOS, Android, Apple watch and web.

Download Lose It! today, and you’ll see how easy it is to get started!

*Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.

What's New in Version 9.1.1

Our iOS developer wrote us a novel for these notes. To our dismay, it didn’t contain any elements of magic or dragons. So we decided to weave those in for you (but unlike some series, we do have a limited set of characters).

Here are our fave updates!

*On days you might go overbudget, we’ll stop telling you your goal date is in 2045. Please use alternative transportation to get to the future.
*Ever encounter that pesky back arrow that seemed to stop working at midnight? We reversed its spell, and it works now!
*Serving size options now go up to 2000, just in case you’re trying to create a 2000mL butterbeer recipe or log more than 500g of “every flavor” jelly beans.

We’ve fixed more bugs, prettied up the UI in places, and cleaned up the app’s act. So stop ‘dragon’ your feet and get to tracking!

Customer Reviews

IOS problems

I had originally planned on a 5 star review. After using the app for a month and seeing a good loss of pounds, the app stopped loading. When I researched this, I found that with IOS on an IPhone, it would no longer load except when connected to wifi. I am a truck driver who is trying to lose weight. It is very hard to do this on the road. With my job, there are times it may be 3-4 days before I have a good wifi connection. At minimum I might have a good one once a day at $2-$5 an hour. Not being able to use the app except once a day if I am lucky is no help in tracking my calories. Loved app till this happened. Now going to find something else after deleting app and closing my premium account.

Works fairly well

This app runs well and is easy to use. The barcode feature is especially helpful. The only downside is that in the past two weeks I've had and used the app, about every 3-4 days I try to use it and it crashes. A banner saying error in database number 10001 shows up and I have to delete and re-download the app for it to work properly again. Hopefully an update in the software should fix the problem.

I would have to pay to sync my Fitbit??!!!

Come on now! On My Fitness Pal, I didn't have to.

Lose It! – Calorie Counter and Weight Loss Tracker
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 9.1.1
  • Size: 125 MB
  • Apple Watch: Yes
  • Languages: English, Arabic, Burmese, Cambodian, Chinese (Hong Kong), Danish, Dutch, Estonian, Filipino, Finnish, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Laotian, Malay, Norwegian Bokmål, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Vietnamese
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
All Versions:

Top In-App Purchases

  1. Lose It! Premium$39.99
  2. Lose It! Premium$29.99
  3. year of premium features$39.99
  4. Lose It! Premium$19.99
  5. additional year of premium features$29.99
  6. Lose It! Premium$4.99
  7. Lose It! Premium$19.99
  8. Lose It! Premium Features$9.99
  9. Lose It! Premium Features$39.99
  10. Lose It! Premium Features$39.99