Lose It! – Calorie Counter
This app is only available on the App Store for iOS devices.
Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.
Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!
WHAT PEOPLE ARE SAYING
“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.”
“Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.”
“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.”
SHOW ME THE NUMBERS
60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
10 million: items in our searchable, comprehensive, international food and exercise database
30 million: journeys started by downloading Lose It!
74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
3 days: average number of days members track to see a weight loss
25+: macronutrient and health goals to choose from
HOW IT WORKS
Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.
COOL LOSE IT! FEATURES
Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
Track more than just calories with macronutrient, water, health, and body measurement goals.
Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.
MORE TO LOVE ABOUT LOSE IT!
Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch.
Download Lose It! today, and you’ll see how easy it is to get started!
Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features.
Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term.
Read our Terms of Service at https://www.loseit.com/terms/.
What's New in Version 9.1.15
Wait, are you a pancake? Because you’re flipping awesome.
This week we showed our Apple Watch app some love. We fixed layouts on the add calories and previous meals screens, plus added support for the XL complication on the watch. Happy standing.
Game Changer for Weight Loss
The most intuitive, efficient, friendly interface for tracking progress with stated goals. I’ve struggled losing weight for 20 years - always drifting into the weeds of failure. I actually look forward to engaging this software, because it feels almost as if a caring physician is by my side, writing quick, positive care notes, with truthful feedback, gentle reminders and a caring energy .... very weird this way.
It’s as if the program knows the ways most of us abandon our best intentions, being there without judgment - only positive support and optimism. The secret for me is understanding the effect of processed carbs (via efficient feedback of quickly-spiking calories), setting up failure. So well thought out!
Do it you won’t regret it
Okay first off you have to be ready to make the change. When I first downloaded the app I was using it but not the best of my abilities. Now, I am ready I love how simple it is. I build my meals on a food scale and take a picture of every step and log it later if I’m in a rush. I have steadily been losing 2-3 pounds a week which is amazing! I love that it calculates everything for me so I can see when I’m going to hit my goal weight so it’s not an abstract concept it is super motivating. Also the premium give you meal preps which I love getting ideas from. The only negative is my Apple Watch app does not always load.
Other programs I have used especially a nationally known one a cost a lot of money, are much more confusing, have too many bells and whistles, and you have to wade through too many “big brother” features. It is incredibly simple to open up this app simply tap the meal or snack you want log it log your way and be done with that. If you would like more there are opportunities to seek advice or interactive socially. They are also very easy and intuitive to use. The only thing that I get kind of tired of is too many prompts for me to try premium which I do not choose to use it this time.
- Category: Health & Fitness
- Updated: Dec 13, 2017
- Version: 9.1.15
- Size: 128 MB
- Apple Watch: Yes
- Languages: English, Arabic, Burmese, Cambodian, Chinese (Hong Kong), Danish, Dutch, Estonian, Filipino, Finnish, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Laotian, Malay, Norwegian Bokmål, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Vietnamese
- Seller: FitNow, Inc.
- © FitNow, Inc.
Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.
Top In-App Purchases
- Lose It! Premium$39.99
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- Lose It! Premium Features$39.99
- Lose It! Premium Features$39.99