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Lose It! – Calorie Counter

By FitNow

This app is only available on the App Store for iOS devices.


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.
Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!

“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.”
“Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.”
“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.”

50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
10 million: items in our searchable, comprehensive, international food and exercise database
30 million: journeys started by downloading Lose It!
74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
3 days: average number of days members track to see a weight loss
25+: macronutrient and health goals to choose from

Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.

Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
Track more than just calories with macronutrient, water, health, and body measurement goals.
Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.

Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch.
Download Lose It! today, and you’ll see how easy it is to get started!

Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features.

Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term.

Read our Terms of Service at

What's New in Version 9.1.8

We heard the news that you can now order food while scrolling social media. This puts a whole new meaning to “Facebook feed.”

Here’s what’s great in 9.1.8:

*Added descriptions to quick-add calories. Next time you log a budget buster, you can add “Joe’s retirement party” next to it.
*Fixed the scroll position after searching in My Foods
*Fixed the layout of long goal names on some phones
*Prettied up other layouts and animations

Congrats to Brian (MD) and Stephan (VA) who sent their 50lb success stories to us! Send yours:

Customer Reviews


Great app. It really helps me recognize how many calories are in the foods I eat and helps me make better choices. It also helps me understand how many calories I need to burn before going out to dinner!! Lost 20 lbs using this app. But I keep using it to help maintain and knock off the weight that can creep back on. Love the app!! Happy to now have the barcode scanner as well. I'm addicted. I've been using it for nearly 6 years. If I can't find my phone to enter my food items, I get stressed. It's part of my routine. It keeps me straight. I'm not always eating well. But at least I know it and can get back on track. I was amazed at how many calories some foods have. I recommend it to all my friends who want to lose weight. I like the new trends feature as well and the advice on what foods to eat. Great app!!

I've been using it since 2010. It's easy to get hooked and keeps me honest. I can see when I'm out of control, so it brings me back to reality and helps me drop the weight back off. Good tool for both losing and maintaining.

It works

I am now down 35 pounds, 30 of them since joining Lose It in March 2016. Great tool. I would be lost without it. I weigh and measure and keep track daily. So after using Lose it for an entire year I am maintaining my 35 pound weight loss. I upgraded to premium for a year in February 2017 only because there was a special deal. I love Lose it and now I can plan my meals in advance. I will continue to use this app to help me maintain my weight. It is now April almost May 2017 and I have lost an additional 4 lbs. since upgrading to premium. Not much, but I didn't need to lose anymore because I have reached my goal and been maintaining my weight. I joined the gym and have also been able to sync my Lose it app with my Fitbit tracker for added success.

Newest update- more than 1/2 my entries are missing. Can’t see my challenges, my insights, badges, friends. Some screens completely blank. I have had premium for almost a year and because of this I am extremely disappointed. I have shut down my phone in hopes to be able to see all of my information again and NOTHING. I am so :( I love Lose it but this is the worst. Please fix or advise me how to fix it. Not sure if anyone else is having this problem.

Lose it is a valuable tool

I have always read that those who track what they eat are the most successful at weight loss. Now that I've been using Lose It! as my logbook, I have found that it is true! It really does make you accountable in that if you are faithful about logging and really want to hit your goals, this tool lets you see your running calorie intake, which adds up more quickly than most of us realize! But it goes beyond calorie counting, and lets you see your nutrient balance for several items (fat, protein, carbs, etc.). It helps identify patterns so that even though you might be sticking to a 1200 cal per day diet, that you're still eating in healthy proportions.

I also enjoy the challenges. Being able to see the status helps keep me motivated.

There are two additions I’d like to see that would make this app ideal. The first is to be able to set your daily calories manually. I don’t like that as I lose weight it continues to decrease my daily calorie goal, where I am now well below the recommended daily minimum of 1200. Adjusting the amount of weight I wish to lose per week causes it to jump to 1350, which doesn’t work for me either. Even if I choose to eat and log 1200 a day, and know that that is the proper amount, seeing the red numbers morning that I am over is hard to see, and not be bothered by mentally.

I would also appreciate some sort of reminder at the end of the day to check "finished logging for the day".

Lose It! – Calorie Counter
View in iTunes
This app is designed for both iPhone and iPad
Offers iMessage App for iOS
Offers Apple Watch App for iPhone
  • Free
  • Category: Health & Fitness
  • Updated:
  • Version: 9.1.8
  • Size: 127 MB
  • Apple Watch: Yes
  • Languages: English, Arabic, Burmese, Cambodian, Chinese, Danish, Dutch, Estonian, Filipino, Finnish, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Laotian, Malay, Norwegian Bokmål, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Vietnamese
  • Seller:

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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