Macy’s Thanksgiving Day Parade® 2014
By Macys Inc
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Experience the magic of the 88th Annual Macy’s Thanksgiving Day Parade® with the Official Mobile App and the ultimate insider’s perspective. Stay up to date with the latest Parade news, create your very own augmented reality parade balloon, interact with your favorite characters and more!
Follow: Get updated on real-time goodies like last-minute surprise acts, behind-the-scenes preparations, pics and videos of your favorite floats, balloons, and musical acts.
Watch: Watch Macy’s original animated short films featuring Macy’s legacy balloons! Follow along for their journey to this most cherished of holiday parades.
Parade: Supplement your parade experience with access to insider information. Know what balloons and floats are coming your way and interesting fun facts about them all. Know what performers and marching bands you can expect to see.
Explore: Learn about and interact with the Macy’s characters we all know and love.
Create: Create your very own parade balloon—of you! Use Macy’s Elf-O-Matic Augmented Reality Camera to add your face then blow into your phone's microphone to inflate. Share your balloon with friends and family!
What's New in Version 4.1
- Bug fixes and adjusted screens for iPad
Awful. Doesn't work as advertised
Websites indicate that the app will allow me to watch the Macy's Thanksgiving Day Parade live. It does nothing of the sort. All I can watch are three 30 second cartoon videos that are more suitable for a 2 year old.
In addition, the app is very poorly written for today's marketplace. You have to install the iPhone app on your iPad and navigate through it in 2x mode. In a word... Awful.
As a cable TV cord cutter I'll just have to wait "again" until next year and hope that I'll finally watch the parade live streaming online.
Great! No, wait...horrible.
It's 2014. I no longer have a spindly TV antenna on my roof. The amount of content readily available via app and online is endless. And yet, Macy's is still pulling the crushed velvet red curtain around their precious parade like it was one of three broadcast choices in 1973. More eyeballs, wherever and however they're watching, mean more advertising and more revenue for the already-bloated monster you're feeding. How 'bout you pull off the granny glasses and make what's slowly growing irrelevant available via app and your online site? Thank you.
Having fun waiting for the parade to start
I'm having fun making elf balloons on the app and anticipating the parade start! I wish it would show the parade on here but I doubt it. Since we, like so many young people, don't have a tv, I guess we will miss it 😥
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- Category: Entertainment
- Updated: Nov 22, 2014
- Version: 4.1
- Size: 75.0 MB
- Language: English
- Seller: Macys Inc
- © 2014 Macy's Inc
Compatibility: Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.