A fresh take on at home hair color. Our Smart 6-free™ hair color is free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. Gorgeous, natural-looking touchable hair with brilliant shine. We have happiness available in your perfect shade.

How it works:

1. Use our hair color tools to make it easy to select the perfect color products for you. Our Color Quiz provides you with our recommendations to get the best hair color results. Our Color Compare tool lets you compare different options and find the best match for you.

2. Shop our hair color products:

Permanent Color - Our breakthrough Radiant Color formula provides 100% full gray coverage, even for the most stubborn grays, with gorgeous, vibrant color, while helping your hair look soft, shiny and healthy.

Instant Root Touch Up - Micro-milled powder leaves hair looking natural with dense root coverage. Water-resistant and pillow-proof powder that stays put until you shampoo.

Color Reviving Gloss - Add tone back to color-treated hair and add softness and shine. Great for cooling brassy highlights, adding warmth or reviving faded shades.

3. Subscribe and save to receive our products at a frequency that works for you. Going on vacation? It's easy to modify the shipping address or pause your subscription. Want to change how often you receive products? That's easy too. Want to buy just one, no problem.

4. Use our step-by-step Hair Color Instruction Videos to apply color perfectly. They are hands-free voice activated so you control when each step starts, even while you color .

5. We want to make sure you have a great experience. You can call or email our color experts. They're standing by to give you advice on choosing the best products or the best way to apply it.


Madison Reed

What’s New

Version 2.3.0

This update fixes minor bugs in the app.

Ratings and Reviews

4.5 out of 5
81 Ratings
81 Ratings
vangie gee ,

Hair Color done right!

Since I’ve started using this product about a year ago I have received so many compliments! I am 58 and believe me we need them. This product helps me feel and look like I’m in my 40’s. It a complete kit and it makes you feel pampered. I love this product!

Memeofnine ,

Hair Color

I love this hair color! It lasts longer than when I go to my hairdresser! The color is always spot on!

Ashnlindsmom ,

Rich, Silky Beautiful Hair!

I have NEVER colored my hair. Quite frankly I was scared to death to even try! But this was easy and my hair turned out gorgeous! I’ve received many compliments. This is going to be a huge saving for me as I move to a retirement fixed income. My advice...take the plunge...get Madison won’t be disappointed!


Madison Reed Inc.
100.2 MB
Requires iOS 9.1 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© Madison Reed 2017


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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