A fresh take on at home hair color. Our Smart 6-free™ hair color is free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. Gorgeous, natural-looking touchable hair with brilliant shine. We have happiness available in your perfect shade.

How it works:

1. Use our hair color tools to make it easy to select the perfect color products for you. Our Color Quiz provides you with our recommendations to get the best hair color results. Our Color Compare tool lets you compare different options and find the best match for you.

2. Shop our hair color products:

Permanent Color - Our breakthrough Radiant Color formula provides 100% full gray coverage, even for the most stubborn grays, with gorgeous, vibrant color, while helping your hair look soft, shiny and healthy.

Instant Root Touch Up - Micro-milled powder leaves hair looking natural with dense root coverage. Water-resistant and pillow-proof powder that stays put until you shampoo.

Color Reviving Gloss - Add tone back to color-treated hair and add softness and shine. Great for cooling brassy highlights, adding warmth or reviving faded shades.

3. Subscribe and save to receive our products at a frequency that works for you. Going on vacation? It's easy to modify the shipping address or pause your subscription. Want to change how often you receive products? That's easy too. Want to buy just one, no problem.

4. Use our step-by-step Hair Color Instruction Videos to apply color perfectly. They are hands-free voice activated so you control when each step starts, even while you color .

5. We want to make sure you have a great experience. You can call or email our color experts. They're standing by to give you advice on choosing the best products or the best way to apply it.


Madison Reed

What’s New

Version 2.3.0

This update fixes minor bugs in the app.

Ratings and Reviews

4.6 out of 5
127 Ratings
127 Ratings
Omiridi ,

It's probably one of the best colors available to the consumer market

I have been using this brand of color for nearly 4 yrs now. I will admit I have deviated from this brand a few times, just to see what other similar brands are formulating, but I consistently come back to MR. I love how my hair feels after coloring and I love the colors. I'm a brunette (with a little graying around my face) and have played with many of their shades, just to see their color results. &Yes, it does cover gray.
A secret to building a better depth of color is to use at least two shades in either the same level of color or trying one shade level up/down. I get amazing movement in the shades when I do this. I've tried at least 5 different shades of the brown series at different times, always blending at least two color shades during one application. The color result is consistent. I've tried this technique with other brands and they have rendered flat, almost fake, hair color.
Also, it is not easy trying to find the right shade for your skin type if you haven't worked in the cosmetic industry, but MR has experts on hand that are extremely helpful. I think this product is fantastic and I am always telling people (who color their hair) to try it at least once.

shell214 ,

App is fabulous but recommended color isnt always the right

The color recommendation it's not always right especially for those who have blonde highlights and have a darker natural color like medium brown. The app is awesome though. I recommend if u need two tubes of color get two tubes of prime for perfection and definitely get the tame to keep your color from fading and using the gloss. There are so many colors of loss and color to choose from but always consult with The color expert's because my recommended Collaro would've turned my hair orange. I read the reviews and saw how many people had that same result. I'm trying to keep my blonde a little but I have medium brown roots. We will see how it comes out I'm using light brown veneto.

ChrisSteeeen ,

Love products, easy to shop

I started with the root cover-up which covers, blends and stays even after a hard workout; but doesn't get on the pillowcases. So I tried the color, which is the only product that completely covers my white (yes, dark brown and white hair....not grey) and STAYS! The styling stuff smoothes when I style and the shampoo/conditioner extend the life of the products while keeping my hair feeling great. I ordered the anti-frizz stuff today and can't wait to try it.

The other really cool thing is the staff thought I made an error, so they called me and asked to confirm I did want the auto ship set up the way I had. How cool is that?


Madison Reed Inc.
100.2 MB

Requires iOS 9.1 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© Madison Reed 2017


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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