iPhone Screenshots


Magic is your personal assistant, available on demand, 24/7, and responds within minutes.

"Magic is like having Elon Musk as your secretary.” - Ryan Holmes, Founder and CEO, SpaceVR

1. We read your message and send a reply
2. We find a way to make it happen
3. We handle whatever you throw at us

No subscription or monthly fee. You only pay for the time Magic spends working on your request. Magic is powered by real humans, billed at $35/hr.

Magic can book reservations, get stuff delivered to you, send emails on your behalf, and much, much more.

- Get me a mobile dentist to my office ASAP.
- I need to rent out the Exploratorium this weekend.
- My 1 pm ran over. Bump my meetings back 1 hour.
- I need a SnapChat filter created for my sister's wedding.
- I’m out of the office today. Check my email and let me know if there’s anything urgent.

"Delegating our administrative tasks to Magic allowed us to focus on building a great product instead of daily minutiae." - Paul Bohm, Founder at Stealth Startup

What’s New

Version 1.7.1

Discover new ways to use Magic with a curated list of examples. Flat, upfront pricing is now available for select tasks. As always, chat with your assistant 24/7 and pay only for what you use, as you go.

Ratings and Reviews

3.6 out of 5
12 Ratings
12 Ratings
Dmerr7263 ,

Best personal assistant

Reasons I love Magic: Does not drop tasks, never quits, replies 24/7, extremely flexible, learns about you over time, and actually gets stuff done. I’ve had assistants before who don’t respond on time and who aren’t comfortable with a variety of different tasks, whereas Magic is down for basically anything. The iPhone app could use an update, but the service itself is A+. You can also text Magic with SMS or Telegram and get the same service.

ComplexNerve ,

Bad investment

They didn’t inform me how long they were taking until they hit 90 mins, makes no sense. I asked to look for doctors below a certain price and then said they would keep looking but only told me after they spent 90 mins doing it, they should have told me 30 mins so I can change the price they are looking for. I paid $65.00 for 1 freaking contact to doctors office, I have no proof they even spent 90 mins finding one!!

Clak123 ,

Wastes time and charges for that time

They wasted two hours in searching for a courier in the middle of the night when I needed a courier for picking a medicine which has to be picked after two days. I cut my loss by paying for the wasted two hours and cancelled my order.


Plus Labs, Inc.
26.5 MB
Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© 2018 Magic Inc.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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