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Marketing, Branding and PR Secrets

By Docstoc Inc.

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Are you ready to build a sticky brand that will draw in customers like bugs to a light?

You are probably familiar with these three relations between a company and the public:

1)Branding: Your company’s presence, logo, culture and feel
2)Marketing: How you sell your service or product to consumers
3)Public Relations: Managing your company’s relationship with the public

The process seems easy enough: build an attractive brand, increase your exposure and maintain an agreeable public image. Check.

But whether your business is large, small, or hasn’t been created yet, crafting the perfect brand requires thoughtful, painstaking execution through every step of the way.

It’s time to go beyond designing a simple logo, putting out a few ads and making an obligatory Facebook page.

This app contains hard-hitting approaches to both online and offline marketing, from hosting effective live events to leveraging mobile and social media marketing secrets.

You’ll also learn strategic brand development tips for creating not only a noticeable brand, but a striking one.

Make your company the person you want to be: that cool and charismatic friend that everyone trusts, loves and wants to be around.

Here’s just a few of the topics covered:

•Promotion: An Overview
•Offline Marketing
•Online Marketing
•PR and Press

**Note: This app functions best with the latest version of iOS **

What's New in Version 2.2

Dynamic content population, increased performance, additional content modules.


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Customer Reviews

Helpful, yet frustrating when falters

I love the information in this app, and the way it's intended for ease of use. However, I found it easily crashes and I had to restart it many times. But with that issue aside, I'm greatly pleased, and will score it high upon my list of faves as well as offer it up as a suitable app to recommend to people who need the valuable information the writers have taken time to compile; which I'm thankful for, and can easily utilize and show to my clientele...e.g. (Paraphrasing) Why they need my pr firm, why the social media I recommended to them IS a great idea, etc. Overall, with exception to the glitch I hope they'll fix within each of their apps, as it's the same in all of them, I'm a fan! Keep me updated when you put out a new app, please, and I'll help you spread the "great" successful word! ~EleganteventCEO

Awesome motivational materials

Good job with the always new and helpful content. I couldn't afford this content if I had to pay for it in college or in a certificate program. Please keep it coming!


This app is helpful just as every other app from docstoc. The mini-prep talks from all speakers have given me tips on how to do different things that are essential to small businesses looking to grow.

Marketing, Branding and PR Secrets
View In iTunes
This app is designed for both iPhone and iPad
  • Free
  • Category: Business
  • Updated: Feb 05, 2013
  • Version: 2.2
  • Size: 12.0 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 5.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.

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