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The Marketing Executive Playbook

By IQWireless

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This e-book/application is the ultimate checklist of marketing system considerations for marketing executives. This includes invaluable instructions on auditing your critical customer waterfall, as well as a comprehensive list of 100 questions to ask, understand, and act on with regards to your marketing system, tangent support groups, customer waterfall, marketing team, and marketing direction. Whether you are a new marketing executive or a marketing executive new to a marketing division management position, this book gives you the foundation for process and strategy needed to hit the ground running and exceed all expectations. Succinct, and to the point, this easy to read e-book will make you look like a thorough, strategic genius. Based on the book "Executive Playbook for Marketing Executives" by Brian D Hodges, double MBA and member of Mensa.


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Customer Reviews

Description not accurate

Description fails to tell let you know the free version is just a portion of the book. In order to read the whole thing you have to purchase.

The Marketing Executive Playbook
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This app is designed for both iPhone and iPad
  • Free
  • Category: Books
  • Released:
  • Version: 1.00
  • Size: 1.5 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 3.2 or later. Compatible with iPhone, iPad, and iPod touch.

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