iPhone Screenshots


Introducing the My Wine Cellar App for iPhone, the easy-to-use, digital wine assistant from Laithwaite's Wine. Use it to update your Wine Preferences, get our top Recommendations (tailored to you!), add wines to your Favorites list, snap and store pictures of your bottles, Rate and Review what you taste and more!

What's New

Version 2.0.3

Bug fixes for UK Version of the app to fix user login, better image recognition, etc.

Customer Reviews

Great concept


This app doesn't work like it should. I take pictures of wine labels (wines they sent me) and the app can't find the wine. In one case (no pun intended), I couldn't find the right year of a wine even though I found the wine in different years. If I could bring up my shipment, I could rate the wines as I drink them. So much easier. And, why does the app send me to a website? I should rate the wines ON THE APP. Needs a lot of work.

App not doing well


I often can't get it to open. It doesn't recognize wine label I purchased from Laithwaite's often. It is frustrating!

No search functionality in 2016!


Poor q/a. No way to search for a wine name! Search Button doesn't bring up keyboard and the signage snapshot functionality doesnt work consistently.
We are part of Laithwaites wine club and I really want to use this app to keep track of our purchases but this app makes an easy task so difficult!


Direct Wines Inc.
29.8 MB
Food & Drink
Requires iOS 7.1 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
You must be at least 17 years old to download this app.
Infrequent/Mild Mature/Suggestive Themes
Frequent/Intense Alcohol, Tobacco, or Drug Use or References
© 2016 Direct Wines, Inc.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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