The MyBestSegments app gives marketers a high-level view of a neighborhood's top household segments, containing a snapshot of each segment's demographics and lifestyle characteristics to enable more efficient marketing.
The MyBestSegments lookup tool is powered by Claritas' lifestyle segmentation systems (PRIZM® Premier, P$YCLE® and ConneXions®). They define every household in the U.S. by distinct lifestyle types, called "segments", delivering a comprehensive picture of who lives in a ZIP Code, including high-level lifestyle, technology and media behaviors of each segment. Marketers use these insights to understand, find and activate more efficient campaigns to the households that offer the greatest opportunity for their products and services, online and offline.
Simply enter a 5-digit ZIP Code to get started understanding the households in your neighborhood!
For more information or to provide app feedback, please visit www.claritas.com
The MyBestSegments app look-up gives you a peek at that neighborhood's dominant household segment, along with a brief snapshot of their lifestyle characteristics pulled from three unique
· PRIZM Premier – highlights demographics, lifestyle, shopping and media behaviors
· ConneXions – provides a view of technology adoption behaviors
· P$YCLE – showcases a household’s financial behaviors and wealth characteristics
For more detail on our segmentation solutions, please visit www.claritas.com or www.mybestsegments.com
With Family Sharing set up, up to six family members can use this app.