NBC Olympics Highlights and Results
By NBC Universal, Inc.
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NBC OLYMPICS. BE THERE, WHEREVER YOU ARE.
Experience the best of the 2014 Sochi Olympic Winter Games with the NBC Olympics Highlights and Results app.
Follow every event from Sochi, including news, video and photos for every sport, real-time results & schedules, medal counts and TV & Online listings. And during the nightly Primetime Show televised on NBC, the app will feature a second screen experience that makes a great companion to the on-air broadcast! Download on your iPad, iPhone or iPod touch.
NBC Olympics video is only accessible in the U.S. and certain U.S. territories. The application requires a 3G, 4G or WiFi data connection. Watching video over a 3G or 4G connection may affect your wireless data plan.
Please note: This app features Nielsen’s proprietary measurement software which will allow you to contribute to market research, like Nielsen’s TV Ratings. Please see http://www.nielsen.com/us/en/nielsen-privacy-policy/nielsen_app_optout.html for more information and to learn about your choices with regards to Nielsen’s measurement.
What's New in Version 1.0.13
- Performance Enhancements
Terribly organized, not intuitive and not real time
I rarely write app reviews but write this with the hopes that future Olympic apps will take a lesson and improve.
This app, which I would expect to be THE definitive an best app to find results is actually the worst. I have better luck going to ESPN or Google. Just today I could not for the life of me determine if Shiffrin had won gold. I googled US women's slalom and found out she did via a Denver Post article. If the old line news organizations can write an article and publish it on the web before you can find the results on NBC's app, something is wrong. Their front page stories are four years old. There may be some lame attempt to make users work to find results and avoid spoilers but here's the thing -- people going to the app want to find results.
My conclusion is that this is a very poorly disguised TV guide to try to get users to watch prime time and not a useful app.
Sponsors should be concerned.
After a few false starts, you MAY find a video of an individual performance you'd like to see. It is much too easy to accidentally tap on a schmaltzy interview or (sorry, not that interesting) "behind the scenes story", instead — which you only discover AFTER watching yet another commercial. If Olympic (and NBC) sponsors realized how frustrating this is, they'd demand a clearer app. Viewers are more likely to be wowed by the sponsors (who are, after all, making it possible for non-TV owners to watch the Olympics), if they're wowed by the app.
Show the gold, silver and bronze performances for each sport. That's it — simple.
Why not ask for feedback? Let viewers rate videos after they watch them — one to five stars — "was this content you were interested in?"
I don't write many app reviews, but this one was bad enough that I felt compelled.
The first thing you'll notice about the app is no matter where you are in it, if you leave the app -- even for one second -- when you return, it will flash some advertisements, and then plop you on the useless "news" section. Clearly this is both (a) terribly designed, and (b) an attempt to garner more ad revenue.
The app lacks a significant amount of information , especially live sports information. It is slow. It crashes often. It is laid out terribly (most used tabs are at the bottom of the list). Athlete profiles have to be viewed in a browser and not in the app. I could go on and on.
And I shall. One last thing. There are push notifications that you can enable or disable. However, there are two HUGE problems with them: first, for the medal notifications, they are written with so many words that the bronze medalist doesn’t fit in the notification text; second, when you swipe to sort of ‘go to’ the notification, IT TAKE YOU TO THE ADS AND THEN THE GENERAL NEWS PAGE, NOT TO INFORMATION ABOUT THAT PUSH NOTIFICATION!!! WHY!?!?!?!?!?!?!?!
Poor form, NBC. Shame!
- Category: Sports
- Updated: Feb 15, 2014
- Version: 1.0.13
- Size: 62.0 MB
- Language: English
- Seller: NBC Universal, Inc.
- © 2014 NBCUniversal Media, LLC
Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.