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Any program can tell you to eat less and move more.

Noom is different.

Noom’s proven psychology-based approach identifies your deep-rooted thoughts and triggers, and builds a custom game plan to help you form healthy habits, faster.

Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build health habits and achieve their health goals.

People who use Noom lose an average of 18 pounds in just 16 weeks!
78% keep the weight off for over a year.

Learn how to navigate your environment, challenge your thoughts, master your triggers, and overcome any barrier that might come your way.
Whether it's emotional eating, cravings at mid-day, difficulty with social eating, or a sweet tooth, Noom's scientifically backed-solution will help you create a plan to overcome any obstacle and practice healthier habits until you've mastered them!

What you get:
- Scientifically-proven psychology approach to “trick” your body into building healthy habits, faster
- Flexible coaching designed to help you set and achieve your short- and long-term goals, and provide you with as much daily support and accountability you need -- you decide!
- Personalized feedback from your coach based on your in-app activity and progress
- Tools to track your weight, food, exercise, blood pressure, and blood sugar all in one place
- Interactive content with over 250+ new articles, including choose-your-own adventure style guides to apply our #PsychTricks into your daily life, seamlessly
- Smarter technology to identify your challenges in real time and keep you on track
- Custom meal + workout Plans available to take your progress to the next level
- Our most comprehensive food database, with over half a million new and updated food logging options and barcodes to make your experience even better
- An award-winning, battery-friendly pedometer to count your steps

Our team of doctors, psychologists, nutritionists, and personal trainers have created a new course that takes the most effective behavior change research and techniques and delivers them to you in daily bite-size articles and interactive challenges to teach you the skills you need to improve your health.

Sign up today to turn your healthy thoughts into healthy actions with Noom!

If you subscribe to Noom through the web, you can get information about your subscription or cancel by sending a message to Concierge Eva or your Goal Specialist.

If you subscribe through iTunes, the credit card associated with your iTunes account will be charged at the end of the 7-day trial period, and your subscription will automatically renew every 30 days thereafter unless you cancel at least 24 hours before the end of the current payment period. If you do not cancel, your account will be charged for renewal within 24 hours prior to the end of the current period, at a rate of $44.99 per month for our Healthy Weight Program or $89.99 per month for our Diabetes Prevention Program. If you purchase a subscription during the free trial period, any unused portion of the trial period will be forfeited.

To manage your Noom subscription from iTunes:
1) On your iOS device, go to your device Settings and the ‘iTunes & App Stores’.
2) Tap on your Apple ID.
3) Tap to ‘View Apple ID’. (You may need to sign in or use Touch ID.)
4) Tap on ‘Subscriptions’.
5) Choose ‘Noom Coach: Healthy Weight Loss’.
6) Tap ‘Cancel Subscription’.

For more information, please see our Terms and Conditions of Use: https://www.noom.com/terms-and-conditions-of-use/

What’s New

Version 6.18.0

More bug fixes and usability enhancements to keep you Nooming.

Ratings and Reviews

4.6 out of 5
34.3K Ratings
34.3K Ratings
PchopCoop ,

App is so-so

I have been on the program for only three weeks so I’m not ready for a full review of that aspect. However the app itself is a bit hit or miss.
There seems to be no way to access your account information, not in the app and not on their website. I’m very unclear on when and how much I will be charged now that my trial period has ended.
The food logging is where this loses points for me. My biggest issue is the program pushes home cooking and unprocessed foods, however logging your own meals is a pain! You can “create a dish” but then you can’t scan ingredients from that screen. And it is difficult to find those meals again. There should be an easy to access and easy to edit file of all my created meals. Additionally, while I like the idea of the color coding, I find the database is unreliable about the color. For example, there may be several low fat cheeses listed and some are classified as yellow and others as red. Another issue when creating meals, it is difficult to know if you are entering in raw or cooked meat. When I’m creating a dish I need to log the raw weight of something. But when I’m at a restaurant I need to be able to log the cooked weight. The database does not always have a choice or it’s not clear which of those is listed (I.e. Ground Turkey).
These seem like basic food logging features that should be available in the app for a paid program.
I plan to submit another review addressing the program itself after I’m further along.

Siirilee ,

Worth its weight (pun intended)

I am so grateful to have found Noom! It is technically a weight-loss program, but it is more of a sustainable, life-changing program. It has taught me more about how I think about myself, my relationship with food, the physiological things in my body that impact my choices about eating and helped me be more aware of the environmental influences the influence my choices. Aside from the initial cost, the only investment I have made is my time and attention. I am the mother of seven, working, and finding time for anything as hard. Because of the simplicity/completeness of the app, I don’t feel like I am wasting my time at all. This isn’t something that I will have to be connected to forever because the whole goal is to teach us all how to do it on our own instead of getting us reliant on a program.
It has been one month and I have lost 10 pounds in a way that feels sustainable, encouraging and supported. In addition to all of the information and help noon provides, I have also been connected to a Noom support group where we help each other and troubleshoot together. It helps us to realize none of us are alone and none of us are perfect, and that is totally OK. I would do it again in a heartbeat and I’m grateful for the investment that I made!

wondergirl28 ,

Better than expected

I’ve had good success with this program. It took twice as long as predicted, but then again I didn’t try very hard. In fact, I feel like I did very little and it still worked! The group stuff is great, the goal specialist is ok so long as you keep your expectations in check. The content, while the real content lasts, is excellent. It would be better slowed down and stretched out a bit, so it’s easier to retain.

Pros: 1. The program really works! 2. Activity/Active Calories/Steps data works flawlessly with Apple Watch/health kit 3. The support group and group coaches are awesome 4. Can read data from other (more robust and free) logging apps like MyFitnessPal if you prefer. 4. Great content for the first month or two

My complaints: 1. Food database is better than expected but nowhere near as great as MFP. 2. Logging salads is the worst. There’s no way to save meals or create recipes to save time 3. Weird technical issues. For example, if you want to change payment plans you have to delete the app and start over (Or so I was told). 4. Goal Specialists are hit or miss. 5. There’s no pricing to continue with your group and logging after you’ve reached your goal. So you continue to pay a premium price, or you quit. 6. The red, yellow, green ratio doesn’t quite work for vegetarians


Noom, Inc.
123.6 MB
Health & Fitness
Requires iOS 10.3 or later. Compatible with iPhone, iPad, and iPod touch.
English, German, Japanese, Korean, Spanish
Age Rating
You must be at least 17 years old to download this app.
Frequent/Intense Medical/Treatment Information
© 2017 Noom, Inc.
In-App Purchases
  1. Noom Program $44.99
  2. Noom Pro $9.99
  3. Noom Pro $19.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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