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Any program can tell you to eat less and move more.

Noom is different.

Noom’s proven psychology-based approach identifies your deep-rooted thoughts and triggers, and builds a custom game plan to help you form healthy habits, faster.

Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build health habits and achieve their health goals.

People who use Noom lose an average of 18 pounds in just 16 weeks!
78% keep the weight off for over a year.

Learn how to navigate your environment, challenge your thoughts, master your triggers, and overcome any barrier that might come your way.
Whether it's emotional eating, cravings at mid-day, difficulty with social eating, or a sweet tooth, Noom's scientifically backed-solution will help you create a plan to overcome any obstacle and practice healthier habits until you've mastered them!

What you get:
- Scientifically-proven psychology approach to “trick” your body into building healthy habits, faster
- Flexible coaching designed to help you set and achieve your short- and long-term goals, and provide you with as much daily support and accountability you need -- you decide!
- Personalized feedback from your coach based on your in-app activity and progress
- Tools to track your weight, food, exercise, blood pressure, and blood sugar all in one place
- Interactive content with over 250+ new articles, including choose-your-own adventure style guides to apply our #PsychTricks into your daily life, seamlessly
- Smarter technology to identify your challenges in real time and keep you on track
- Custom meal + workout Plans available to take your progress to the next level
- Our most comprehensive food database, with over half a million new and updated food logging options and barcodes to make your experience even better
- An award-winning, battery-friendly pedometer to count your steps

Our team of doctors, psychologists, nutritionists, and personal trainers have created a new course that takes the most effective behavior change research and techniques and delivers them to you in daily bite-size articles and interactive challenges to teach you the skills you need to improve your health.

Sign up today to turn your healthy thoughts into healthy actions with Noom!

If you subscribe to Noom through the web, you can get information about your subscription or cancel by sending a message to Concierge Eva or your Goal Specialist.

If you subscribe through iTunes, the credit card associated with your iTunes account will be charged at the end of the 7-day trial period, and your subscription will automatically renew every 30 days thereafter unless you cancel at least 24 hours before the end of the current payment period. If you do not cancel, your account will be charged for renewal within 24 hours prior to the end of the current period, at a rate of $44.99 per month for our Healthy Weight Program or $89.99 per month for our Diabetes Prevention Program. If you purchase a subscription during the free trial period, any unused portion of the trial period will be forfeited.

To manage your Noom subscription from iTunes:
1) On your iOS device, go to your device Settings and the ‘iTunes & App Stores’.
2) Tap on your Apple ID.
3) Tap to ‘View Apple ID’. (You may need to sign in or use Touch ID.)
4) Tap on ‘Subscriptions’.
5) Choose ‘Noom Coach: Healthy Weight Loss’.
6) Tap ‘Cancel Subscription’.

For more information, please see our Terms and Conditions of Use: https://www.noom.com/terms-and-conditions-of-use/

What's New

Version 6.13.0

More bug fixes and usability enhancements to keep you Nooming.

Ratings and Reviews

4.6 out of 5

19.7K Ratings

19.7K Ratings

App is so-so


I have been on the program for only three weeks so I’m not ready for a full review of that aspect. However the app itself is a bit hit or miss.
There seems to be no way to access your account information, not in the app and not on their website. I’m very unclear on when and how much I will be charged now that my trial period has ended.
The food logging is where this loses points for me. My biggest issue is the program pushes home cooking and unprocessed foods, however logging your own meals is a pain! You can “create a dish” but then you can’t scan ingredients from that screen. And it is difficult to find those meals again. There should be an easy to access and easy to edit file of all my created meals. Additionally, while I like the idea of the color coding, I find the database is unreliable about the color. For example, there may be several low fat cheeses listed and some are classified as yellow and others as red. Another issue when creating meals, it is difficult to know if you are entering in raw or cooked meat. When I’m creating a dish I need to log the raw weight of something. But when I’m at a restaurant I need to be able to log the cooked weight. The database does not always have a choice or it’s not clear which of those is listed (I.e. Ground Turkey).
These seem like basic food logging features that should be available in the app for a paid program.
I plan to submit another review addressing the program itself after I’m further along.

Good ideas but execution is lacking


I enjoyed some aspects of this ap. The articles and quizzes were interesting and informative. However, the coaching and other aspects were lacking. I’m not sure if my coach was a real person or just computer generated responses to my comments. All “her” comments were pretty bland and generic. In addition, you are apparently supposed to be placed in a group with other Noom members for support which I never was. When I asked about the group 6 weeks later I was put into a “quiet group” with others who also had never been put into an “active group,” had cancelled membership (me) or out there for a few other reasons. I kinda felt like I was in trouble for no reason. Several of us asked to be put into an active group so we could see if this made a difference in our ap experience but, no response after 48 hours. I am also in agreement with others that the food logging is lacking. After a somewhat timely process of entering a few “meals” they didn’t show up in my food for the day nor did it recall my “meal” the following week. Lastly, I really wanted to concentrate on toning and building muscle and not as much on losing weight. Although I listed this in my goals there was no way to track this nor was this ever brought up by my coach. This is not a cheap ap at $49/month. Definitely not worth it to me.

Fine App but Poor Cancellation/Refund Policies

Jessica McVey

I used the app when I was motivated, read all the articles, grazed over the self-questioning quizzes, etc. I found weight loss success for a few weeks but it was slow going. Anyway, after losing motivation and not opening the app for months, I anticipated on cancelling. However, cancelling my $99 auto-renew subscription required me to send a message in the app to my group coach, something that I felt was designed to make me feel bad and then not actually cancel. So I did not send a message and assumed that since I had received a new credit card from the time I signed up, Noom wouldn’t be able to charge me and I was in the clear. Well, I was somehow charged anyway and two days after being charged, I sent a cancellation request to my group coach, with an explanation of what happened. She fortunately did not pressure me to stay with Noom but given that I have not used the app in months and cancelled my subscription two days after being charged again, I thought the company would be gracious enough to refund the new charge. NOPE! I can’t find a phone number anywhere to politely dispute the charge. All customer service issues are dealt with thru messages in the app, thru their contact form on their website, or the generic support email address. Simply put, I am disappointed in the way this company has handled my cancellation and I am now out a hundred bucks.


Noom, Inc.
87.9 MB
Health & Fitness
Requires iOS 10.3 or later. Compatible with iPhone, iPad, and iPod touch.
English, German, Japanese, Korean, Spanish
Age Rating
You must be at least 17 years old to download this app.
Frequent/Intense Medical/Treatment Information
© 2017 Noom, Inc.
In-App Purchases
  1. Noom Program $44.99
  2. Noom Pro $9.99
  3. Noom Pro $19.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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