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By Joe Macirowski

This app is only available on the App Store for iOS devices.


Normalize is the no-button solution to bad photos. No "Exposure" or "Contrast" sliders. No graphs. No color wheels. No confusing controls whatsoever. This isn't like other "auto enhance" apps.

Whether filtered by another app or shot and turned out yellow or too dark, Normalize turns a photo back into what it's supposed to look like.

Normalize is the fast, easy way to bring new life to dull photos! The image-improving techniques used by this user-friendly application make colors more vibrant and hard to see details stand out like never before.

The smart algorithm that powers Normalize automatically improves your photo without you ever having to make tedious manual corrections. It will improve all kinds of photos - even those that are dark, yellow, or already have filters applied to them. You can even copy and paste photos into Normalize to instantly begin transforming them without ever having to save unnecessary photos to your library or photo stream.


• Paste images directly into the app
• Instantly see output without having to save or upload it anywhere
• Loading and Saving to photos library fully supported
• Tap to quickly see before/after

What's New in Version 1.7.2

iPad Split Screen and iOS 9 support


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Customer Reviews

Honestly, surprisingly, perfect.

Not sure what filters other people had, but my photo was taken originally in a dark club on snapchat. I filtered it with a snapchat filter that left it EXTREMELY colored (the entire photo was purple), but kept the filter on it because it made everything visible. I regretted it later when I sobered up because it's a good picture with a ridiculous filter on it. Surprisingly, I uploaded this photo to this app, then boom. The photo was natural looking, but kept the visibility! All in one button. I was super skeptical at first. Maybe it was dumb luck that it fixed my photo entirely (granted I only tried this single photo). But regardless, it worked, and I'm happy.


This app does a great job depending on the image you load. If it does too much or too little correction, you can always scale it down or up with the slider. I just wish it would allow pinch-zoom. Therefore 4 stars.

The negative reviews were right 😣

I was really holding out for this app, thinking the other reviewers were too strict or didn't get the point of this app. But it's true -- it does nothing. If anything, it doesn't remove the filter, but makes the photo more grainy and discolored. As of now, not a good buy. Hopefully it gets better in the future...

View in iTunes
This app is designed for both iPhone and iPad
  • $0.99
  • Category: Photo & Video
  • Updated:
  • Version: 1.7.2
  • Size: 3.4 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 7.1 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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