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By The Representation Project

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The 'Not Buying It' App: Challenging Sexist Media

With the #NotBuyingIt app, you can create, join and win campaigns against sexism in the media.

Since 2012, #NotBuyingIt has been used by tens of thousands on Twitter to challenge brands and companies which rely on misrepresentations of gender and extreme objectification to sell their products.
Now with this app you can easily upload images, stamp them with #NotBuyingIt and send messages directly to the companies producing damaging media.

You can also support positive media and join campaigns being started by others around the world. See which brands are the worst offenders and share content directly to Twitter or Facebook!

We're putting the power back in the hands of the consumer. In a media environment where women continue to be valued primarily for their youth, beauty and sexuality, it's time we took a collective stand. Sexism won't sell, because we're #NotBuyingIt.

What's New in Version 1.0.1

Search improvements.
Bug Fixes.

iPhone Screenshots

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Customer Reviews


I seriously love this app! I check it sometimes even more than Twitter. I've always been passionate about how the media often times warps perceptions and it's really nice to feel connected to other individuals who feel the same way. The only issues I have with the app are (1) you cannot comment on other posts, you can only "like" or share them; (2) if you make a typo on your own post, you cannot delete it; and (3) I wish we could see the other users who "like" our own post(s). I recommend working on those areas to improve the app but maybe the creators have their reasoning for the way they set it up. I'm not sure. Regardless, I seriously love it. A big thank you to the creators for creating a safe and positive environment to point out objectivity of both men and women. It continues to give me courage and voice to speak out.

I love it, but...

Love everything this app stands for and the usage of the hashtag on social media. HOWEVER the app has a lot of problems. Number 1 is that 95% of the users on the app show up with the same handle (@null). Also, identifying the company in the tweet should be required on the app. MANY posts are put up with no information about the company responsible (and sometimes not even about the product that is causing the offense), which completely defeats the purpose. Also, it would be nice to be able to reply to others' posts. Finally, the photos are tiny and they don't enlarge if you tap on them.

Love this app

The glass ceilings are still there. The objectification of our bodies and belittling of our minds is fueled by the media. We have to stay united with each other to fight for our progress. Fight for other women you work with and if you're in a position, mentor others. No one makes it to the top alone. We must stand together.

View in iTunes
  • Free
  • Category: Social Networking
  • Updated:
  • Version: 1.0.1
  • Size: 13.9 MB
  • Language: English
  • Seller:
Rated 12+ for the following:
  • Infrequent/Mild Alcohol, Tobacco, or Drug Use or References
  • Infrequent/Mild Mature/Suggestive Themes
  • Infrequent/Mild Realistic Violence
  • Infrequent/Mild Sexual Content and Nudity
  • Infrequent/Mild Profanity or Crude Humor
  • Infrequent/Mild Cartoon or Fantasy Violence

Compatibility: Requires iOS 7.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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