The Strategy App for Mobile Influencers™

For pros in communications, social media, marketing, sales, politics, and military information operations. Playcaller is your strategy code cracker. What’s the play? Find out in three taps. What should you do about it? Find out in one more to pinpoint and position the plays of your marketplace.

Available on iPad, iPad mini, iPhone, and iPod touch, Playcaller is based on The Standard Table of Influence, the first definitive periodic table of the 24 most basic stratagems in communication, social media, marketing, sales, politics and the military.

Call the perfect play in Call-a-Play mode. Or drill down in Explore-the-Table mode for added insight and options. Share your play privately by email, post it via Twitter, or update on Facebook.

Here are a few examples of Playcaller works for you:

- Corporate Communicators. Activists are battering your reputation. What plays are they running? And what plays can you run to quiet or co-opt them?

- Social Media Managers. Your followers are liking you? They're retweeting you? What plays are they running? And what plays can you run to keep them engaged?

- Marketers. Your demand-gen programs are working. Prospects are crowding your funnel. They're getting nurtured. But, suddenly, they're backing out to look at a new alternative. What plays have made them nervous? How can you decode it? And what plays can you run to slow or stop the exodus?

- Salespeople. You've got a hot new lead. What's your first play? Will you Assess with a coy Ping? Condition with a self-effacing Lantern? Or Engage with an audacious Trump?

- Politicos. Rivals across the aisle are railing against your new position. What plays are they running? And how do you counter them? Your allies have your back. What plays should they run to support you?

- Warfighters. It's all about soft power. Influence. And winning hearts and minds. So what plays do you run? On stateless enemies, or sovereign allies? Which are best for competing? Which are better for collaborating?

For more information contact us at

What's New

Version 1.2.1

- PREMIUM CONTENT IS NOW FREE. All premium content is now free in Playcaller 1.2. This includes the powerful resource of 1,000+ purposes, pros, cons, counter-plays and cases behind every play and surrogate of the Playmaker Influence Decision System. Originally available as an in-app purchase for $4.99 in versions 1.0 and 1.1. (known as "Pro Content" to iPad users), the collection of expert insights is now called Standard Guidance.

- STANDARD GUIDANCE UPDATES. Within the Standard Guidance resource described above more than forty new cases have been revised, updated or replaced in the “examples” tabs of most play and surrogate info cards.

- STREAMLINED SOCIAL AND EMAIL SHARING FUNCTIONS. The templates for sending selected plays from Playcaller to Twitter, Facebook and email contacts have been redesigned.

- ONTOLOGY TERMS. “Slugs” and definitions of select plays in the Playmaker ontology and Standard Table have been refined to reflect new insights from client-users.

Ratings and Reviews

Great app! Helps turn the fog of politics into a clear day

Teacher KC

I really enjoyed the app and the book. It helps turn the fog of politics into a clear day, where you can easily identify actions/issues in a analytical framework. The result is a clear, concise way to navigate, anticipate, and plan ahead to drive your desired outcome. Highly recommended.

Essential for marketing and branding!

Playmaker in Training

I can't recommend this app enough! I work with marketing and branding campaigns all the time and this app not only let's you see what your competitors are up to, but how to stay on step ahead! The interface is easy to use and the upgrade to Pro is worth every cent. Waaaay better then bringing my book everywhere or bookmarking their table in my iPhone! A must have tool for executives and decision makers.

Thanks Alan and John!!!

Founding Partner, Webmark Partners

Jim Neumann

The Playmaker App has become, in my estimation, the most useful analysis and decision-making tool for marketing, communications, and reputation management professionals. It allows influence managers to quickly identify what's happening in their ecosystem, understand it, and determine the appropriate. Alan Kelly is the "MacGuyver" of the influence field... and this app is like having his know-how at at-the-ready whenever you need it. FIVE STARS!


Playmaker Systems, LLC
19.4 MB
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© Playmaker Systems, LLC


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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