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Pretty in my Pocket

By Pretty in my Pocket, LLC

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Pretty in my Pocket (PRIMP), named Best Beauty App by InStyle Magazine.

“Walk into a store (say Walgreens or Nordstrom), scan a beauty product, and you’ll instantly see whether anyone-from beauty bloggers to avid users of the app-have reviewed it. You will also discover hundreds of looks created by makeup artists, experts and users; plus, you can shop the products they’ve used [from a growing list of retail partners like,, Sephora, Nordstrom, The Body Shop, and more].” - In Style ‘Best of Digital,’ February 2014

Pretty in my Pocket exists to empower women and to enable you, as a beauty consumer, to make smart purchases. We equip you with product knowledge and inspiration from an authentic community of users and beauty experts. PRIMP is a platform for women to directly create and reference swatches and looks with the exact products used. No more guessing, just Primping.

Use PRIMP and get rewarded with beauty Perks from a growing list of beauty brands. Redeem these Perks online!

A note to our Primpers: PRIMP offers access to nearly 85% of the beauty products on the market today. If you cannot find the product you are searching for, email us directly and we will add it ASAP (

What's New in Version 2.14.1

New Tutorial

iPhone Screenshots

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Customer Reviews


It appears the issues some users were experiencing have been resolved, so the app is good to go! PRIMP is intuitive, convenient, creative, and a must for any beauty product addict!

Don't waste your time

Everything you show you go to buy is a completely different price and they don't even have half the stuff that you say available... You put it in the BAG and you can't actually buy it from the BAG so why do you even have the BAG... Only reason it gets one star is because it makes me pick at least one.


Well designed and so handy! No more searching through Google in the skincare isle to see what works and what doesn't! Only complaint is that there are some products with missing reviews, but with more users, that problem should take care of itself.

Pretty in my Pocket
View in iTunes
  • Free
  • Category: Shopping
  • Updated:
  • Version: 2.14.1
  • Size: 23.3 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
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