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Pretty in my Pocket

By Pretty in my Pocket, LLC

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Pretty in my Pocket (PRIMP), named Best Beauty App by InStyle Magazine.

“Walk into a store (say Walgreens or Nordstrom), scan a beauty product, and you’ll instantly see whether anyone-from beauty bloggers to avid users of the app-have reviewed it. You will also discover hundreds of looks created by makeup artists, experts and users; plus, you can shop the products they’ve used [from a growing list of retail partners like,, Sephora, Nordstrom, The Body Shop, and more].” - In Style ‘Best of Digital,’ February 2014

Pretty in my Pocket exists to empower women and to enable you, as a beauty consumer, to make smart purchases. We equip you with product knowledge and inspiration from an authentic community of users and beauty experts. PRIMP is a platform for women to directly create and reference swatches and looks with the exact products used. No more guessing, just Primping.

Use PRIMP and get rewarded with beauty Perks from a growing list of beauty brands. Redeem these Perks online!

A note to our Primpers: PRIMP offers access to nearly 85% of the beauty products on the market today. If you cannot find the product you are searching for, email us directly and we will add it ASAP (

What's New in Version 2.14.1

New Tutorial

iPhone Screenshots

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Customer Reviews

It's my on-hand best beauty friend

This app has come in handy for every shopping trip I've been on! It's everything you need in ONE place to decide if you want to buy a beauty product. Swatches, reviews and looks of SO MUCH! It's especially helpful at the drugstore where you can't always test products before you buy!

Pinterest for Beauty Lovers!

It's a fantastic app that works smoothly, no glitches, and let's me save all my makeup looks I create AND tag the products I used. That way I can always look back to see what I used and where to buy the product. Great app to have handy when my friends ask for makeup recommendations!


Well designed and so handy! No more searching through Google in the skincare isle to see what works and what doesn't! Only complaint is that there are some products with missing reviews, but with more users, that problem should take care of itself.

Pretty in my Pocket
View in iTunes
  • Free
  • Category: Shopping
  • Updated:
  • Version: 2.14.1
  • Size: 23.3 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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